Retail Therapy – God is in the Details

HERD Pharmacy division offers a wide range of goods other than medications and health products that are all offered at retail pricing. The expanding workforce is provided with training, business information and advice as to how to go about making sales that hit the roof. The recent Maha Bachat Mela at the pharmacy located at Khamla is a case in point. Newly set up a few months back, the team needed to build up a retail customer base.

We have learned it along the way that retailing cannot be looked upon at, on an as-is-where-is basis. Proactive customer service to create a positive retail customer experience is going to be vital for establishing presence in an open market. And completion is right across the street and everywhere. This is why the focus has always been on a coherent and practical retail service model that would differentiate us from the others.

The sales staff at the front-end and back-end as well as from management level from top to bottom follow the essentials to help deliver exceptional customer service experience. We continuously drill the minds of our sales staff to exert themselves to befriend and convert customers who walk in through the door. Our salespeople have been ingrained to not just inform but also inspire, educate, and instill confidence in them so the next time round they want to walk in for another wonderful shopping experience.

We do not allow disengaged employees because such will become risky propositions. What we aim for is that when a customer walks in our sales staff should push himself/herself out of their comfort level. Whether they want general medicines, cosmetics, or a health product sales staff should be helping them make their purchases in a manner that will make them return back for more shopping later.

So how do they do it? Staff puts on a supportive attitude and encourages shoppers to try out new things apart from what they actually came in to buy. Overtime they have been trained to learn how to form customer-centric relationships. Offering the team members a certain leeway to chat up with clients, we know for sure this little bit of extra time acts as a fillip to approach and engage often times with total strangers!

New shoppers who venture into the store are happy about the exceptional experience. They are instantly at ease with the friendly atmosphere, attitude and manners of the attending staff. Soon in good time we hope to make them regulars. The Maha Bachat Mela held last week brought in very many new customers. The success of the three day event makes us plan for more such events on occasions.

HERD Pharmacy has been offering very simple concessions to drive home the point that we mean business. The one way in which we engage with them is over the counter or through a call to engage with them and assist them make their purchases. Simple gestures and free home delivery is to really attract them to respond to our customer service. We follow the simple dictum – make the customer happy.

Staff has been trained to employ measures that ensure a few norms in place. Like for instance greeting customers in a way that makes them want to buy and keep coming back. We pay attention and let repeat customers know that we recognize them. Anything goes to start a conversation – politics, cricket and the weather! And a bit of conversation is always good to set the ball rolling.

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The Euphoria of Sports, Games & Competition

Colorful Flags Flying High

The Fun Of It All

“…it is now possible …to create a world where everybody shall have a reasonable chance of happiness.”

Bertrand Russell may have written these lines in a different context, but for HERD Foundation they ring true in our attempt to organize sports events for two rural districts of Nagpur – just for the fun of it all!  Realizing that this mainstay extracurricular activity of city bred people needed to be extended to allow a sense of enjoyment for rural populace too, Dr Amol Deshmukh planned a series of sporting events that brought enthusiastic teams in the fray.

It is very true that sports are to be enjoyed to bring on the feel good factor. They help develop excitement for living it up for something much more than beyond the ordinary normalcy of everyday life. Offering a great diversion for some part of your time, they help you forget about the rigors of life and give you joy for a little while. Yes sports do have a happy impact on your psyche and sustain your tame existence.

Games in all honesty are a healing factor uniting people for a common passion. It has been interesting to make note of the manner in which the teams have been practicing for various events, egged on by vigilant sports teachers. Our coaches have been offering guidance and instructions for understanding the rules of the games. Even the general onlookers rooting for the teams offer a sense of exhilaration, which is a pleasure to watch.

We love how the competitions have developed a fan following for HERD Premier League or HPL in the region.  It’s great to see the youth look forward to something that is so simple and so good for them. Besides getting their minds off the daily grind of life these games have become a symbol for something much deeper – developing a sense of strength and purpose to prevail on their minds.

This euphoria that HERD Foundation has injected in the youth has created good interaction and better connections among people who perhaps otherwise would never have met up. They have been instrumental in projecting good, clean fun besides opening up a world of sporting fun. If only for sometime HPL Sports do act as a bonding element to bring the youth together to have a moment of unadulterated happiness.

The Fun Times

The Pursuit of Happiness