Health First – Caring for Rural Poor

HERD Foundation regularly organizes health camps in rural areas where it has been proactively working with tribal and rural populations. The objective is not simply providing health services but also creating locales where entire communities are sensitized to the dire importance of staying healthy. Camps draw out sick and infirm men, women, children and elderly in need of medical help. These camps have the benign presence of generous doctors who offer their services wholeheartedly.

The good doctors are instrumental in demonstrating to the associated medical team staffers how health issues may be dealt with rural communities in an empathetic and interactive manner. Camps are usually well attended as a result of pre-publicity that is done to mobilize patients, whose names, and follow-up details are duly registered. The camp activities usually also include sharing information about preventive measures and awareness on issues of health and hygiene.

As a well-known NGO in these parts run by Dr Amol Deshmukh, HERD Foundation recently organized two special, almost-free medical heath check-up camps for tribal people at Pauni in Ramtek Tehsil and for townspeople of Saoner. Held on January 10 and 12 respectively the camps had 180 patients at Pauni and 175 patients at Saoner to benefit from the care provided by the medical team. Each and every patient was given a personal health card; their details recorded and were offered counseling on the need to stay fit.

The health camps were for the benefit of rural and tribal populations living in Saoner town and Pench forest areas. They were intimated about the health camp through distribution of leaflets giving relevant information and by word of mouth publicity. The camps held from 10:00 AM until 02:00 PM extended well over the stipulated time as patients kept arriving steadily. A token fee of Rs 10 at Pauni and Rs 20 at Saoner was charged for offering a range of services.

As patients lined up before meeting the specialist doctors, they were taken care of by a medical team that recorded their history and basic profile – blood pressure, weight, physical examination by stethoscope and so on were all recorded in their health card file. Medicines were also prescribed and provided to patients who were diagnosed and were advised with due follow up to their ailments with HERD Foundation doctors visiting Pauni and Saoner.

The Pauni camp was monitored by Dr Amol Deshmukh and Dr Suchika Gupta Deshmukh – both co-founders of HERD Foundation. Dr Anuprita Bhadage and Dr Hemlata Kashyap, doctors devoted to Pauni Tribal clinic attended to the patients. In time Dr Suchika Gupta also undertook diagnosis and counseling for the benefit of the tribal patients. The range of afflictions included blood pressure, infections, skin disorders, diabetes, asthma, orthopedic injuries, abdominal pain, back pain and seasonal disorders.

The Saoner camp with a focus on orthopedics had the benefit of the presence of Dr Kuldeep Deshpande, orthopedic doctor from Sancheti Hospital, Pune who offered his services in the camp. Along with him Dr Sushma Gupta, Dr Kanchan as general physicians were examining and prescribing treatments to the patients. Dr Suchika Gupta present at the camp keenly observed the activities of the medical camp. Of the total number of 175 patients visiting the Saoner health camp 60% were for orthopedics, 25% for skin ailments and nearly 15% for general and pediatrics.

Dr Amol Deshmukh has been organizing these health camps under the auspices of “Doctor Aaple Daari” or “Doctor At Your Doorstep” consistently over the past three years, benefitting countless poor villagers in the region. HERD Foundation promotes such health camps with the aim to provide healthcare and awareness on fitness by rural populations. Follow ups are important to maintain quality of health camps and they also help to retain the faith of the people on the diligent treatments.

2018 – Ring in the New Year

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Images Courtesy Google 

Ring out the old, ring in the new, Ring, happy bells, across the snow. The year is going, let him go; Ring out the false, ring in the true”. Let 2018 be the year to inspire people to good health, good cheer and serenity. It is optimum physical fitness and vigour that can best be described as a precursor to all good things that one can work on to achieve. So let this be the year to bring on well-being, fitness, and inner tranquility that may help us enjoy the best of everything else this year.

HERD Foundation wishes good health to be the focal message for the year ahead. Let us begin the New Year with single mindedness towards making physical fitness a year round target. We can devote ourselves to this end by making good choices through diet, activity, and healthy routines to augment these overarching undertakings that will change our lives for the better.

All you would need to do is to build up reserves of your immense will power to prioritize yourself and your good health above everything else. It is very much possible to do this since the human body is so designed as to respond to health care at any age and at any point in time. Good physical care changes and revs up the body to gain the benefits of healthy eating, exercise, and proper care to make necessary alterations right down to our cells.

Alongside, let mindful serenity become the signature tune for 2018. Read books, enjoy music and at every opportunity relax in Mother Nature’s arms. Enjoy the kind of physical activity that suits you. Enjoy simple strolling down the street. Put away the digital devices for some time and enjoy the company of fellow beings around you. Sing your heart out – whether in the shower or a karaoke.

What you need to in-build inside your psyche is to feel good!  Research suggests that any form of movement or activity of any kind is essential for human well-being. Studies also say that people feel happiest when they are up and about and moving around compared to when they remain seated or remain still. So take up opportunities to get off that chair and move around.

As the year begins resolve to make yourself a better person – physically. Do the simple things that will lay the foundation in place for a rock solid support to your resolve. Here are tips that will help you to promote self-care and good health.

  • Mark out January each year to get a complete profile of your health status. It is important to know where you stand and to get a first-hand account of your medical condition – inside out. New Year is the time to focus on your health. Find the time to do this and maintain your health all year long.
  • Drink more water and less of other kind of drinks. You will feel energized and positive. It is essential to stay hydrated and many of us forget that water is the best drink around. Water levels are critical and staying hydrated will have drastic effects on your overall health.
  • Make it a point to sleep better. Lack of sleep is an underlying reason for health problems. From stress and anxiety to weight gain and low immunity – more problems erupt for lack of proper sleep. Resolve to plan out a strict sleep schedule and stick to it. Eat early dinners. Put away devices. Shut off the TV. Certain bodily functions occur only when the body is asleep that keep our health in good order.
  • Practice good mindful eating habits. Improve your diet patterns and eat healthy foods. Stick to your scheduled hours and eat authentic food. Mindful eating is to learn what to eat when you are hungry, and to know when to stop when you are full.

So let this New Year be the year when you transform yourself to become a new you.

HERD Pharmacy – To The Fore

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HERD Pharmacy emerges as the most visible business face among HERD Group of Companies. The medical stores are continually scaling projected targets and it is the ethos of team spirit that has them being perceived as a successful chain. The pharmacy team comprises of young and enthusiastic staff who have exhibited their propensity in bringing HERD Pharmacy to its present level of visibility in the pharmacy market in and around Nagpur.

The plan is to keep scaling beyond present pharma trends and exceed consumer expectations. The company delivers a wide range of quality medicines and medical products. HERD Pharmacy chain of medical stores is all geared up to take its success story forward. Established in November 2015, it is a nascent pharmacy chain, but the company has good experience of wholesale pharmaceuticals business having been in the business of hospital medical supplies.

HERD Pharmacy is managed by healthcare professionals and this makes all the difference. Established by Doctors of Medicine and run by professional pharmacists, it is this specialized education and training that has managers performing their roles to satisfaction. The sales staff works with the sole aim of ensuring optimal health to the patients who come in for medicines. It is this care and knowledge that becomes the underlying USP for HERD Pharmacy.

Pharmacy managers, ingrained in pharma practice know full well about the mode of action of a particular drug, its metabolism and physiological effects on human body in great detail. They play an important role in optimization of a drug treatment for people in need of medication. It is this fundamental role that they play that creates trust and faith for our customers.

The pharmacy technicians support the work of pharmacists and other health professionals by performing a variety of tasks that includes dispensing prescription drugs and other medical devices to patients and instructing on their use. They also perform administrative duties in pharmaceutical practice such as reviewing prescription requests, and suggesting in store medications. HERD Pharmacy offers the under mentioned services through its trained team of staff and pharmacists in a heartfelt manner:

  • All-Day Service and All-Night Service Outlets
  • Credit and Debit Card Facility Available
  • Prescription Reminder Service to Regular Patients
  • Most Medicines Stored In Stated Specific Atmospheric Condition to Maintain Efficacy and Quality of Drugs.
  • Our Air Conditioned Outlets Create Ambient Shopping Environment
  • Trained Pharmacists in Stores at All Times
  • Customer Friendly Store Offering Pleasant Shopping Experience
  • We Stock Well To Make Sure The Prescription Does Not Bounce
  • The CBU Holds 20000+ Medications to be Supplied To Pharmacy Stores
  • Every Product at Our Store Is Carefully Chosen And Scrutinized Thoroughly
  • We Meet the Standards Of Safety And Efficacy.
  • Product Are Stored/Transported/Displayed With Utmost Care To Maintain Cold Chain And Other Storage And Transportation Norms.

Pesticide Deaths – Deathly Enterprises

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Images Courtesy Google

Social media is aghast at the deathly footage of the New York killings yesterday in Manhattan when eight people were killed and more injured after an attack. It made for grisly news and everyone’s attention was caught at these senseless deaths. Yet, close at hand when Yavatmal District in Vidarbha region lost 21 farmers just about three weeks back to ignominious deaths, not many were affected in their worlds nor shaken out of their stupor.

The media is going gaga today about the World Bank assessment about India scaling up in rankings for its ease of doing business and thereby attracting foreign investments. However media correspondent Prashant Kadamb’s tweet remains a lone voice wondering if somebody will ever assess India’s ranking for ease of farming. And he quizzes  “अशी कुठली देशांची क्रमवारी काढली जात नाही का जगात? की उद्योग म्हणजेच विकास अशी सर्वमान्य कल्पना आहे?”

Stating with a satirical bent he wants to know if anyone creates similar rankings for countries of the world involved in agriculture. Or is industrialization the only indicator for assessing development. His agony perhaps stems from the fact that Yavatmal lost 21 farmers, the highest toll thus far. Actually at least about 34 farmers from Vidarbha have died of poisoning. Deaths have also been registered in Akola, Amravati, Buldhana, Nagpur and Bhandara!

Three pesticide companies have been booked and the Maharashtra government has registered police complaints against them. Cases have been registered against the companies and the distributors. The Krishi Seva Kendras or agro-input centers have been prohibited from selling pesticides not recommended for the region.

The agriculture department reports that highly toxic and expensive pesticide was sold to unsuspecting farmers simply to make sales and earn profits. They found that a pesticide named ‘Profex Super” locally dubbed as ‘Police’ recommended only for the sole use of sugarcane crop was made available for farmers in Yavatmal which primarily grows cotton in the region. It therefore becomes very important to educate farmers with regard to pesticides that they will be using for their crops.

Profex is an expensive and highly toxic pesticide. The farmers were misguided and told that it will be very effective for their crop and they could make more money by using it. Cases have been registered against the manufacturing companies since the uninformed farmers were for taken for a deathly ride. Even the Krishi Seva Kendras that distributed the un-recommended pesticides have been booked.

Agriculture Department officials have taken up enquiry and are also taking into account the stocking of highly toxic pesticides in the area. They have seized pesticides worth Rs 12 crores thus far. It is sad to note that in Vidarbha 32 farmers have died so far and about 800 farmers admitted to state-run hospitals for complaints of dizziness, diarrhoea, vomiting, stomach-ache and blurred vision. In a bid to contain the situation the government announced ex-gratia payment of Rs 2 lakh to the family of the deceased that they may still be struggling to obtain.

The legal wrangling will now run its course with the State being taken on by Agriculture Department. Subsequently the National Human Rights Commission taking suo moto cognisance of media reports of deaths of farmers due to pesticides has sent notices to the Maharashtra government and Central Ministry of Agriculture and Farmers’ Welfare. The commission has directed the state government to provide free treatment to people suffering from infections.

These unfair and unwarranted deaths in our rural hinterlands bring more discomfiture to the people eking out uncertain livelihoods from an ever-declining agrarian business. Companies responsible for producing such poisonous pesticides and everybody involved around them will remain guilty of these deaths. There is need to educate farmers on proper cultivation methods. We can only hope that our fellow citizens in rural areas are offered real help and not just one time sops.

 

World Hepatitis Day

 

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Photograph – Courtesy Google

All over the globe today World Hepatitis Day is being observed! July 28th was earmarked back in 2011 to dedicate World Hepatitis Day to bring all countries together to work with single minded devotion on the scourge of viral hepatitis. The thematic issue was taken up to raise awareness for the global burden of this disease as also to influence real change. It is also one of the just four disease-specific global awareness days officially endorsed by the World Health Organization.

The day involves stakeholders that include patient organizations, governments, medical professionals, civil society, industry and the general public to work together in order to boost the global profile of viral hepatitis. Viral hepatitis remains one of the leading causes of death globally. It accounts for nearly 1.34 million deaths per year. This figure tallies to the total HIV/AIDS, tuberculosis or malaria deaths! Additionally hepatitis B virus and hepatitis C cause 80% of liver cancer cases in the world.

It is interesting to make note that viral hepatitis is not found in any one location or amongst any given set of people. It is actually truly a global epidemic that affects millions of people without them even being aware. Presently 90% of people living with hepatitis B and 80% living with hepatitis C are not aware of their status! This can result in the real possibility of developing fatal liver disease at some point in their lives and in some cases, unknowingly transmitting the infection to others.

With the availability of effective vaccines and treatments for hepatitis B and a cure for hepatitis C, the elimination of viral hepatitis is achievable, but greater awareness and understanding of the disease and the risks is a must, as is access to cheaper diagnostics and treatment. With the recent adoption of the world’s first global hepatitis strategy, we stand at a pivotal moment in time. Besides political commitment, urgent action is needed or deaths will continue to rise and the epidemic will continue to grow.

World Hepatitis Day therefore becomes an opportunity to join together and raise the profile of viral hepatitis among the public. The elimination of viral hepatitis has to be firmly put as a priority agenda. The 69th World Health Assembly in Geneva had 194 governments adopting WHO’s Global Strategy on Viral Hepatitis. This included the goal of eliminating hepatitis B and C in the next 13 years. The community responded by launching NOhep, the first ever global movement to eliminate viral hepatitis by 2030.

Today we can all commit to and build on the momentum to accelerate progress towards achieving the goal of elimination by 2030. ELIMINATE HEPATITIS is a simple call to action that involves everyone. Regardless of priorities the theme may be easily adapted for local use to achieve elimination, greater awareness, increased diagnosis and key interventions that include universal vaccination, blood and injection safety, harm reduction and treatment. Every activity that addresses viral hepatitis is a step towards eliminating it.

No matter what your plans are to mark WHD, be it a rally or press briefing or testing events, they can all come under the theme of Eliminate Hepatitis. The elimination of viral hepatitis is not just a public health goal – it is an individual goal for millions of men, women and children across the world. Every single person could be affected by viral hepatitis and we all have a part to play to achieve elimination. HERD Medical Foundation stands up to the challenge and will continue to focus on elimination of this deadly killer.

Establishing Trust in Business

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Trusting someone means that you think they are reliable. A dependable work-relationship begets trust and becomes mutually great for both parties to feel safe in every sense of the word. Trust is something that two people in a relationship can build together when they decide to trust each other. Oftentimes we experience a workplace that gradually becomes more trusting with time. Nurturing trust makes for the biggest difference in work-place journeys.

Trust is really the ultimate quality a pharma-business brand could build and sustain. More so in the pharmacy line where it can literally make the difference between life and death! A chemist’s shop doesn’t merely offer medications, good customer service, or excellent delivery mechanisms. These are learned attributes that certainly make you reliable. The key factor here is ‘trust’ that needs to be build up. Trust is that rare sentiment that binds your customers to you.

HERD Pharmacy believes that it is trust that acts as the direct chord, tying you to your customers. Even a start-up business can generate the quality of trust. Trust is one of the most powerful allies in the business world, as elsewhere. It works both inside and outside the organization just as forcefully to create bonds that may last a life time. It should be kept in mind though that in business practices trust is a virtue that is mostly an intangible component. One that is often hard to quantify, keep track of or assess. Even so, you will absolutely know it when you see it and experience it.

It is often a challenge to understand this subtle quality that goes beyond reliability and dependability. But this is just what it takes to create an awesome place to work and to cater to the external world. Rest assured customers too can sense this quality and it is your conviction that can be seen through – through all the gloss and polish of well-trained employees and working systems.

So what is it that one needs to imbibe to create this culture of confidence building and trust building? Essentially the people in an organization need to improve areas around mutual-respect, being open and transparent, and creating a positive environment. This energy flow has to extend from top to bottom – from MD and CEO to gardener and guard-man. You need a management that listens and employees that offer their complete participation. When employees realize their voice matters and they are being heard with leadership playing a parental role – is when mutual trust begins.

Mutual trust goes a long way in making significant business progress when we show respect to each other and create positive vibes and affirmative energies. Extend this same positive energy to customers and clients and you will create constructive ambiance for your customers. Watch how trust as the single most critical attribute will make huge improvements in people-skills and people’s level of satisfaction. Good vibes will flow from managers, supervisors, front-line staff, back-end staff to roll on for intuitive bonding with customers.

More positive outcomes will benefit the organization. Employees will feel a sense of pride in working for the company. Trust opens minds and hearts to work willfully with willingness to work beyond what is expected or required. Trust builds up an enormous powerhouse in the commitment of employees that makes them go beyond the call of duty. There is no doubt that at present this is just what we are primed at doing and so it can be safely said we are moving in the right direction.

The way forward is to instill work values that will create a trust-based work environment. What is it that one needs to do to establish trust at the workplace and facilitate it to filter out beyond our counters? This would mean sticking to well-set routines. Multi-tasking is all very well but being reliable would be of prime importance. Trust is just another way of saying you can rely on someone. Each one has to mean what they say. Speak the truth. Share what they really feel. That may be the starting point in building a trust-filled environment.

Thoughts on World Schizophrenia Day

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May 24 is largely observed as World Schizophrenia Day across the world. It is a day that attempts to create public awareness about this debilitating disorder of the mind. Schizophrenia is one of the most serious mental health conditions that affect millions of people worldwide. Statistics gathered by psychiatrists’ state that over ten percent of schizophrenics commit suicide.

The day has been therefore marked out to raise awareness about the condition and to understand the situation of people suffering from schizophrenia. The disorder is psychotic problem in the mind, and it influences how a person feels, behaves and thinks. The day makes us pause in our lives and spare thoughts for schizophrenic patients to know how difficult it is for them to live with this tragic affliction.

We also need to be aware of the ways they manage to cope with their situations and to stop a while in our lives to acclaim their grit and determination in carrying on coping with their lives. It is really very sad to see a young adolescent on the threshold f life struck by the disease and learning to deal with it. It is very difficult to see a loved one gradually starting to withdraw from life and living as we know it. It is hard to imagine there world where they hear strange voices insulting them, and telling them so much.

A schizophrenic’s universe is distorted and they remain elusive to their own reality.  Not certain who their friends are, they start to misinterpret well meaning intentions. Families are at a loss to understand how to handle close ones and survive. Worse it is for the patient who has to contend with misunderstandings and lack of consideration from near and dear ones.

Families and friends must be very clear that they are not failing if they cannot manage their ward. It is not being a bad parent, husband or offspring. Like any other illness it is a mental illness.  The thing to remember here is that those who suffer from schizophrenia need to be treated with respect and love. However difficult this may be.

Moreover they need to get quality medical treatment that also will be very difficult in some cases. With time conditions may vary and also deteriorate that may require hospitalization and proper psychiatric care as also counseling. People affected by this vacuous disease are actually very brave in trying to cope with their limitations. And so if we come across a likewise messed up person we must always remember to be kind to them. Knowing that schizophrenia is a biological illness, it is important to care for and support someone who lives with the condition.

People must be aware of the following essential facts of this mental disorder:

  • Onset may start in late adolescence or early adulthood.
  • Symptoms include – Hallucination:hearing, seeing or feeling things that do not exist. Delusion: fixed false beliefs or suspicions that are firmly held even when there is evidence to the contrary. Abnormal behavior: strange appearance, self-neglect, incoherent speech, wandering aimlessly, mumbling or laughing to self.
  • People with schizophrenia are more likely to die early than the general population as a result of physical illnesses, such as cardiovascular, metabolic and infectious diseases.
  • Causes of schizophrenia are not known, but researchers believe that a combination of genetics and environment contributes to development of the disorder.
  • Schizophrenia is treatable and is usually treated with a combination of medication and therapy appropriate to each individual.

However the fact is that half of the people with the condition do not get appropriate care.

Basic Life Support Skills for All

Teaching of basic life support skills to aid critical victims to help them stay alive until expert medical assistance is at hand remains a mission for HERD Foundation. First responder care to victims of road accidents or heart attacks actually makes the difference between life and death. To accomplish this undertaking HERD Foundation is leaving no stone unturned to make essential first steps and procedures a matter of common knowledge for one and all.

Moving beyond the sphere of healthcare providers even non-medics have been given training to respond swiftly and spontaneously in emergency situations so that an affected person may be administered emergency care. The aim is to save countless people who otherwise die each year from blocked airways or heart attacks and who can be saved with due first aid. Nearly 150,000 fatalities occur on Indian roads alone each year. Victims may readily be safely taken to receive emergency medical care after critical basic first-aid.

Starting with the entire staff of the medical institutes with which we are associated, the BLSS training to become informed first-responders has taken on the non medical staff as well. Even ordinary citizens have been brought under the fold of the training programme that will hopefully be made more widespread. The attempt is to get people of all walks of life to respond to such critical situations without any reluctance. In fact they are being taught to extend a helping hand with awareness, understanding, comprehension and confidence.

The aim is to ensure that people do not die unnecessarily for lack of first-responder care. In many situations like for instance road accidents, drowning, suffocation or even heart attack certain procedural guidance may revive victims without adding any kind of trauma if they are in the hands of an informed person. The thing is that instead of doing nothing and just waiting for medical help to arrive you may lose the victim.

Our trainings have proved to be of use and majority of trainees who earlier did not feel confident about being able to save a life have learnt to respond with certainty and promptness. This has been very encouraging for HERD Foundation and been an inspiration to launch ongoing campaigns to get more people to learn these CPR and first aid skills. Outcomes tell us that whereas earlier people would do nothing if they saw somebody struggling, now they rise up to the occasion to respond prior to arrival of medics or offer care that will suffice until taken to the hospital.

We would also be shortly coming out with a manual that will act as a first aid guide. The manual is a road map that will instruct in life-threatening situations. This entire campaign is backed by HERD Foundation Managing Director Dr Suchika Gupta, for whom it is a heartfelt undertaking that needs to be taken up at the widest levels possible. Her passion and plea is that “Nobody should have to die for lack of a chance to survive. All victims must be offered basic support by an all knowing community that responds with due care so that nobody dies in vain”.

Campaigning for Cervical Cancer Awareness

Dr Suchika Gupta, Managing Director, HERD Foundation takes charge as campaign partner for ‘Chance to Change’, an awareness and early detection program for cervical cancer undertaken by Alexis Hospital. HERD Foundation partners for this much-needed initiative to draw attention to the need to detect cervical cancer which is curable in early stages. Dr Suchika Gupta, well known as an avant garde professional in the medical fraternity, takes up the issue with alacrity.

It is definitely a significant step to encourage women, especially in rural areas, to shed their fear and understand that early detection is important in controlling the disease. The task is to convince women of the necessity to build up their awareness of cervical cancer. HERD Foundations wants to ensure this through the partnership campaign to stop the disease from going malignant. This is why it is important to encourage women to go in for examination and check-ups starting with the simple first procedure – a Pap smear.

Cervical cancer is the fourth-most common cause of cancer and deaths from cancer in women. It is the second-most common cause of female-specific cancer after breast cancer. The median age at diagnosis is 48! Although less common than endometrial cancer and ovarian cancer, the rates of new cases is increasing. Even so cervical cancer deaths are decreasing due to widespread Pap smear screenings.

It is important to inform women that this is a manageable disease if detected early on. Cervical cancer is one of the few types of cancer that can be prevented or detected early on. In some of the more common forms of cancers prevalent in Vidarbha like oral cancer and breast cancer, it is cervical cancer that is affecting women patients in the region as per the registry data collected by RST Regional Cancer Hospital.

Cervical Cancer affects the cervix or the lower part of uterus. The cervix is the lower part of the uterus or womb, and is connected to the upper vagina.  It is the structure that dilates during childbirth to allow the baby to come out of the birth canal. This is the area where cervical cells are most likely to become cancerous. Cervical cancer develops when abnormal cells in the lining of the cervix begin to multiply out of control and form pre-cancerous lesions. If not successfully treated at an early stage, cervical cancer is capable of spreading through the bloodstream or the lymphatic system to parts of the body away from the uterus.

Any abnormal bleeding, unusually heavy bleeding, unusual heavy discharge, pelvic pain, pain during urination or bleeding between regular menstrual periods, after sexual intercourse, douching, or even a pelvic examination could be signs of the problem. One therefore would need to consult a doctor.  As we all know prevention is better than cure. Prevention is very important for this cancer and early detection more so.

HERD Foundation is therefore taking part in this program so that we can pitch in to lay more stress on the public education aspect of cervical cancer awareness and treatment. Regular medical care allows doctors to evaluate risks of developing cervical cancer. A routine Pap smear screening may help detect cervical cancer in its earliest, most curable stage. The goal of cervical cancer treatment is to permanently cure the cancer to bring about complete remission of the disease. HERD Foundation wishes all women – urban and rural, to stay healthy and cancer-free.

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Inauguration of Fourth HERD Pharmacy

HERD Pharmacy, an emerging chain of medical stores in Nagpur is a unit of HERD Group of Companies that launched several disparate new businesses few years back. In the space of two years HERD Pharmacy has set up four medical stores across Nagpur. Located in Ravi Nagar, Gayatri Nagar, and Hazari Pahad, this fourth medical store opens up in the busy Khamla Square section of the city.

Spread over 1000 sq. ft. over a double storey structure having a mezzanine floor it has fairly larger premises with plentiful space. The newly spruced up store was inaugurated at the hands of Mr Abhishek Jain, in the presence of HERD staff members and parents of Dr Amol and Dr Suchika Deshmukh. The team had spared no effort in putting up a wonderfully welcoming display on the premises, replete with suitable décor for the inaugural ceremony.

HERD Pharmacy will be treating the place like a wellness destination for the residents spread in the thickly populated areas around. In time the plan is to set up a physician’s chamber upstairs who will cater to the health issues of customers so that the Pharmacy offers more complete services. Plus the medical store has a number of innovative deals which will help us leap ahead in no time to come.

HERD Pharmacy aims to compete with top players in the surrounding area and will leave no marketing strategy untouched to persuade customers to come through its doors. It is being planned to provide customers with a worry free pharma shopping experience. Aside from medicines and medical products the pharmacy offers various general well-being products and self-care cosmetic goods on its shelves.

Suresh Poonia, Stawan Bhujbal, Sachin Salunke and Prasannajit Dhepe led by CEO Ankur Gupta will make for a formidable marketing team ensuring HERD Pharmacy to reach the very top. Egged on by the success and smooth running of previous medical stores, the focus is to be on creating medical stores that are distinctly different from regular pharma retail experiences.

The plan is to take the medicine shop to a whole new level. With sleek fixtures and fittings, dazzling cleanliness and air conditioned environment it is being hoped to establish best practices and adopt them to best suit the needs of the customer. The Pharmacy and staff endorse HERD Pharmacy’s trade mark consumer–centric approach that will pave the way for future success.