HERD Pharmacy Adopts Staggered Approaches

 

IMG-20170730-WA0010Since launching HERD Pharmacy two years back, HERD Group has been following a conscious decision to adopt a staggered approach in rolling out more outlets after due checks and balances. In some instances it makes complete sense to go for a full rollout. Like for instance the recent inauguration of the HERD Pharmacy and Clinic outlet at Saoner on August 1, 2017. HERD Pharmacy at Saoner is the first set-up outside city limits of Nagpur. It is a small town located north of Nagpur on the bank of Kolar River and is about 36 kilometres away.

In case of opening stores within the city we are yet following a more cautious approach. We feel it is better to make use of a staggered rollout adopting a gradual spread out process. The pharmacy team believes this approach has some advantages for us, at least for the time being.  The present scenario of market demand, property location and competitor’s positioning, will have us deciding only after minimizing risks and to continue making important improvements in engaging customer support.

A staggered rollout decidedly reduces risk while facilitating changes before you make the next important move. For instance when we plan to open more stores, we will do so by reducing risk by thoroughly checking out criteria like location, static traffic, visibility and competition in the area. After such evaluation and market viability will we make informed decisions on where and when to launch the next store.

We also believe that a staggered rollout will allow us to make effective changes in different areas. We will have to test things as they go, including customer percentages and need for improvements. By the time a new store is established it should be made user-friendly and operational from day one. For this we will have to transfer experienced staff to newer locations. Also new locations will have to seek out direct customer interactions, perhaps door to door initially so as to introduce the set-up.

HERD Pharmacy is fast emerging as a very visible health-care provider in the city. With its well-known backdrop of having been inducted by medical doctors and trained pharmacists, our chain stores are experiencing increasing traffic in several locations. Initiatives designed by a proactive HR department bring motivated health care providers to offer their best services taking customer care to greater heights.

HERD Pharmacy is considering additional locations and the marketing division is keeping a tab on locations and options. The next few months will be critical to step up retail-based clinics along with pharmacies. The gradual expansion plans will of necessity focus on recruiting staff and undertaking training for seamless health-care provision.

“Our attempt is to try and make it easy for shoppers and patients to really get the right care in all our locations, in quick time” says Dr Amol Deshmukh, promoter of the chain stores. “Especially in outlets attached with clinics we hope to focus on treating allergic reactions, common colds, coughs, earaches, stomach aches, throat infections and so on.” The clinics will provide physical examinations as also be offering referral services.

Establishing Trust in Business

Long-term-relationship-building1

Trusting someone means that you think they are reliable. A dependable work-relationship begets trust and becomes mutually great for both parties to feel safe in every sense of the word. Trust is something that two people in a relationship can build together when they decide to trust each other. Oftentimes we experience a workplace that gradually becomes more trusting with time. Nurturing trust makes for the biggest difference in work-place journeys.

Trust is really the ultimate quality a pharma-business brand could build and sustain. More so in the pharmacy line where it can literally make the difference between life and death! A chemist’s shop doesn’t merely offer medications, good customer service, or excellent delivery mechanisms. These are learned attributes that certainly make you reliable. The key factor here is ‘trust’ that needs to be build up. Trust is that rare sentiment that binds your customers to you.

HERD Pharmacy believes that it is trust that acts as the direct chord, tying you to your customers. Even a start-up business can generate the quality of trust. Trust is one of the most powerful allies in the business world, as elsewhere. It works both inside and outside the organization just as forcefully to create bonds that may last a life time. It should be kept in mind though that in business practices trust is a virtue that is mostly an intangible component. One that is often hard to quantify, keep track of or assess. Even so, you will absolutely know it when you see it and experience it.

It is often a challenge to understand this subtle quality that goes beyond reliability and dependability. But this is just what it takes to create an awesome place to work and to cater to the external world. Rest assured customers too can sense this quality and it is your conviction that can be seen through – through all the gloss and polish of well-trained employees and working systems.

So what is it that one needs to imbibe to create this culture of confidence building and trust building? Essentially the people in an organization need to improve areas around mutual-respect, being open and transparent, and creating a positive environment. This energy flow has to extend from top to bottom – from MD and CEO to gardener and guard-man. You need a management that listens and employees that offer their complete participation. When employees realize their voice matters and they are being heard with leadership playing a parental role – is when mutual trust begins.

Mutual trust goes a long way in making significant business progress when we show respect to each other and create positive vibes and affirmative energies. Extend this same positive energy to customers and clients and you will create constructive ambiance for your customers. Watch how trust as the single most critical attribute will make huge improvements in people-skills and people’s level of satisfaction. Good vibes will flow from managers, supervisors, front-line staff, back-end staff to roll on for intuitive bonding with customers.

More positive outcomes will benefit the organization. Employees will feel a sense of pride in working for the company. Trust opens minds and hearts to work willfully with willingness to work beyond what is expected or required. Trust builds up an enormous powerhouse in the commitment of employees that makes them go beyond the call of duty. There is no doubt that at present this is just what we are primed at doing and so it can be safely said we are moving in the right direction.

The way forward is to instill work values that will create a trust-based work environment. What is it that one needs to do to establish trust at the workplace and facilitate it to filter out beyond our counters? This would mean sticking to well-set routines. Multi-tasking is all very well but being reliable would be of prime importance. Trust is just another way of saying you can rely on someone. Each one has to mean what they say. Speak the truth. Share what they really feel. That may be the starting point in building a trust-filled environment.

Retail Therapy – God is in the Details

HERD Pharmacy division offers a wide range of goods other than medications and health products that are all offered at retail pricing. The expanding workforce is provided with training, business information and advice as to how to go about making sales that hit the roof. The recent Maha Bachat Mela at the pharmacy located at Khamla is a case in point. Newly set up a few months back, the team needed to build up a retail customer base.

We have learned it along the way that retailing cannot be looked upon at, on an as-is-where-is basis. Proactive customer service to create a positive retail customer experience is going to be vital for establishing presence in an open market. And completion is right across the street and everywhere. This is why the focus has always been on a coherent and practical retail service model that would differentiate us from the others.

The sales staff at the front-end and back-end as well as from management level from top to bottom follow the essentials to help deliver exceptional customer service experience. We continuously drill the minds of our sales staff to exert themselves to befriend and convert customers who walk in through the door. Our salespeople have been ingrained to not just inform but also inspire, educate, and instill confidence in them so the next time round they want to walk in for another wonderful shopping experience.

We do not allow disengaged employees because such will become risky propositions. What we aim for is that when a customer walks in our sales staff should push himself/herself out of their comfort level. Whether they want general medicines, cosmetics, or a health product sales staff should be helping them make their purchases in a manner that will make them return back for more shopping later.

So how do they do it? Staff puts on a supportive attitude and encourages shoppers to try out new things apart from what they actually came in to buy. Overtime they have been trained to learn how to form customer-centric relationships. Offering the team members a certain leeway to chat up with clients, we know for sure this little bit of extra time acts as a fillip to approach and engage often times with total strangers!

New shoppers who venture into the store are happy about the exceptional experience. They are instantly at ease with the friendly atmosphere, attitude and manners of the attending staff. Soon in good time we hope to make them regulars. The Maha Bachat Mela held last week brought in very many new customers. The success of the three day event makes us plan for more such events on occasions.

HERD Pharmacy has been offering very simple concessions to drive home the point that we mean business. The one way in which we engage with them is over the counter or through a call to engage with them and assist them make their purchases. Simple gestures and free home delivery is to really attract them to respond to our customer service. We follow the simple dictum – make the customer happy.

Staff has been trained to employ measures that ensure a few norms in place. Like for instance greeting customers in a way that makes them want to buy and keep coming back. We pay attention and let repeat customers know that we recognize them. Anything goes to start a conversation – politics, cricket and the weather! And a bit of conversation is always good to set the ball rolling.

IMG-20170608-WA0000

HERD Pharmacy – ‘MAHA BACHAT MELA’

IMG-20170602-WA0000

A very enthusiastic HERD Pharmacy marketing team is geared up to deliver as promised at the three-days ‘Maha Bachat Mela’ or Huge Saving Event organized at Khamla for June 9-10-11, 2017. The medical store will have on offer medicated cosmetics and general health products at discounted prices to build up its customer base. Khamla Pharmacy was set up only recently and this is a tried and tested marketing strategy being executed by the experienced team.

The good thing about the HERD Pharmacy team is that the pitch includes everyone – from top level Operations Head to Managers, Communication-designers, Market-campaigners, Event coordinators, and Marketing-specialists along with pharmacy staff. Everyone joins in responsibly to highlight the brand image of the establishment. And what makes HERD Pharmacy stand out from regular pharmacies is the fact that it is affiliated to a large hospital.

This allows health issues of patients requiring more care and expertise to be directly referred to the hospital. In fact the Maha Mela is also conducting a free general health check-up for interested people who walk into the pharmacy during these three days. The team has arranged for experienced doctors and nurses from Lata Mangeshkar Hospital to undertake check-ups. Other than create awareness in the area the point HERD Pharmacy is making is that this is a specialty pharmacy that goes beyond merely responding to prescriptions.

It’s been only days that the Khamla pharmacy was set up and the team has now roped in clinical expertise. Other than this, pharmacy staff has been trained to be compassionate and to guide and support customers who come in. The team sincerely believes that true excellence goes beyond the call of immediate duty. HERD Pharmacy is therefore intent on seeing its brand image advance and thrive.

Operating three other medical stores in different locations in the city, the team is well aware that everything depends on exceptional customer service. And so the staff is trained to provide outstanding service to attract people to become regular customers. Undoubtedly personal attention and a supportive attitude is just the way to increase sales at the pharmacy. Every day the personnel is motivated to question themselves as to what it is that they can do better to enhance the customer experience.

Supervised by senior managers, the interns and new staff are regularly inspired to perform their best. Gaining direct feedback helps managers implement the needed changes that are required. HERD pharmacy will in time transform into more than just a place that sells medicines. The team is already providing convenience products, supplements, health food, health products and Ayurveda medications at the store.

The attempt now is to focus on integrating marketing techniques to create tailor-made sales strategies work out for the target population. In so doing they are concentrating on forming stable relationships with patients and customers. The marketing team is looking at past marketing successes in order to develop suitable approaches for Khamla Pharmacy. Knowing full well that healthcare is increasingly becoming consumer-driven, the team is deploying practices to tune into what patients want and desire.

This “MAHA BACHAT MELA” is all set to offer discounts to its growing numbers of valued customers. Discounts are being made available ranging from 5% to 50% for all general health products and cosmetic goods.  HERD Pharmacy Marketing Team understands what the customers want to buy and help them do so. They are not afraid of getting creative to experiment with ideas. This then is just such an event to attract customers, egging them on to buy products of their choice at discounted prices.

herd-pharmacy-gayatri-nagar-nagpur-z4t6

Inauguration of Fourth HERD Pharmacy

HERD Pharmacy, an emerging chain of medical stores in Nagpur is a unit of HERD Group of Companies that launched several disparate new businesses few years back. In the space of two years HERD Pharmacy has set up four medical stores across Nagpur. Located in Ravi Nagar, Gayatri Nagar, and Hazari Pahad, this fourth medical store opens up in the busy Khamla Square section of the city.

Spread over 1000 sq. ft. over a double storey structure having a mezzanine floor it has fairly larger premises with plentiful space. The newly spruced up store was inaugurated at the hands of Mr Abhishek Jain, in the presence of HERD staff members and parents of Dr Amol and Dr Suchika Deshmukh. The team had spared no effort in putting up a wonderfully welcoming display on the premises, replete with suitable décor for the inaugural ceremony.

HERD Pharmacy will be treating the place like a wellness destination for the residents spread in the thickly populated areas around. In time the plan is to set up a physician’s chamber upstairs who will cater to the health issues of customers so that the Pharmacy offers more complete services. Plus the medical store has a number of innovative deals which will help us leap ahead in no time to come.

HERD Pharmacy aims to compete with top players in the surrounding area and will leave no marketing strategy untouched to persuade customers to come through its doors. It is being planned to provide customers with a worry free pharma shopping experience. Aside from medicines and medical products the pharmacy offers various general well-being products and self-care cosmetic goods on its shelves.

Suresh Poonia, Stawan Bhujbal, Sachin Salunke and Prasannajit Dhepe led by CEO Ankur Gupta will make for a formidable marketing team ensuring HERD Pharmacy to reach the very top. Egged on by the success and smooth running of previous medical stores, the focus is to be on creating medical stores that are distinctly different from regular pharma retail experiences.

The plan is to take the medicine shop to a whole new level. With sleek fixtures and fittings, dazzling cleanliness and air conditioned environment it is being hoped to establish best practices and adopt them to best suit the needs of the customer. The Pharmacy and staff endorse HERD Pharmacy’s trade mark consumer–centric approach that will pave the way for future success.

Patient Friendly HERD Pharmacy

herd-pharmacy-gayatri-nagar-nagpur-96220

The World Health Organization report stating that 30% of the fake medicines sold across the world came from India was a disconcerting fact for HERD Pharmacy Managing Director Dr Amol Deshmukh. This then became the starting point for HERD Pharmacy Medical Stores to come into existence. Looking into facts about the Indian pharma retail market it certainly turned out to be a decisive time to make changes for the better.

Dr Amol Deshmukh envisioned a company that would source all its medicines from reliable, big-name suppliers. Being aware of a gray market selling spurious drugs he was keen to start medical stores with optimal storage conditions that would ensure selling safe, authentic medicines. The intention was to establish a trusted brand name where customers could buy needed medications with every surety and confidence.

With this in mind HERD Pharmacy opened its first store in November 2015 at Gayatri Nagar in Nagpur. The team, keyed in to deliver optimal customer satisfaction, soon made it an exclusive medical store offering exceptional service for customer’s making sure their needs were met to their complete satisfaction. In no time HERD Pharmacy has become a household name in the area.

From here on setting up the next and then the next store after judicious exploratory probes had HERD Pharmacy establishing a string of stores in just about over a year.  It has been about two years now and HERD Pharmacy is well recognized as a medical chain store in Nagpur. Exceptional sales marketing strategies helped create its excellent customer base that keeps escalating due to provision of first-rate customer care norms. Stores now include aside from medicines general healthcare products.

HERD Pharmacy is affiliated to HERD Group of Companies which is a progressive business organization surging forward with one primary motive – unwavering pursuit of excellence. HERD Pharmacy is scaling projected targets and it is the ethos of team spirit that keeps it moving forward to attain its position in the pharmacy market of Nagpur. The plan is to keep scaling beyond present pharma trends and exceed consumer expectations.

Delivering a wide range of quality medicines and medical products, the mission now is to open all-night open outlets spread out in Nagpur city, followed by day outlets that will hopefully continue to serve patrons with loyalty and complete customer satisfaction.. The HERD Pharmacy chain of medical stores is geared up to take its success story forward. The way ahead for HERD Pharmacy medical stores has been through innovation, quality and impeccable service. HERD Pharmacy chain stores aim to remain unflinching in their pursuit of excellence by incorporating best practices and ensuring best quality deliverables at competitive prices, within suggested deadlines.

HERD Foundation

Just Dial to Get Medicine