HERD Pharmacy – To The Fore

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HERD Pharmacy emerges as the most visible business face among HERD Group of Companies. The medical stores are continually scaling projected targets and it is the ethos of team spirit that has them being perceived as a successful chain. The pharmacy team comprises of young and enthusiastic staff who have exhibited their propensity in bringing HERD Pharmacy to its present level of visibility in the pharmacy market in and around Nagpur.

The plan is to keep scaling beyond present pharma trends and exceed consumer expectations. The company delivers a wide range of quality medicines and medical products. HERD Pharmacy chain of medical stores is all geared up to take its success story forward. Established in November 2015, it is a nascent pharmacy chain, but the company has good experience of wholesale pharmaceuticals business having been in the business of hospital medical supplies.

HERD Pharmacy is managed by healthcare professionals and this makes all the difference. Established by Doctors of Medicine and run by professional pharmacists, it is this specialized education and training that has managers performing their roles to satisfaction. The sales staff works with the sole aim of ensuring optimal health to the patients who come in for medicines. It is this care and knowledge that becomes the underlying USP for HERD Pharmacy.

Pharmacy managers, ingrained in pharma practice know full well about the mode of action of a particular drug, its metabolism and physiological effects on human body in great detail. They play an important role in optimization of a drug treatment for people in need of medication. It is this fundamental role that they play that creates trust and faith for our customers.

The pharmacy technicians support the work of pharmacists and other health professionals by performing a variety of tasks that includes dispensing prescription drugs and other medical devices to patients and instructing on their use. They also perform administrative duties in pharmaceutical practice such as reviewing prescription requests, and suggesting in store medications. HERD Pharmacy offers the under mentioned services through its trained team of staff and pharmacists in a heartfelt manner:

  • All-Day Service and All-Night Service Outlets
  • Credit and Debit Card Facility Available
  • Prescription Reminder Service to Regular Patients
  • Most Medicines Stored In Stated Specific Atmospheric Condition to Maintain Efficacy and Quality of Drugs.
  • Our Air Conditioned Outlets Create Ambient Shopping Environment
  • Trained Pharmacists in Stores at All Times
  • Customer Friendly Store Offering Pleasant Shopping Experience
  • We Stock Well To Make Sure The Prescription Does Not Bounce
  • The CBU Holds 20000+ Medications to be Supplied To Pharmacy Stores
  • Every Product at Our Store Is Carefully Chosen And Scrutinized Thoroughly
  • We Meet the Standards Of Safety And Efficacy.
  • Product Are Stored/Transported/Displayed With Utmost Care To Maintain Cold Chain And Other Storage And Transportation Norms.

November 7 – National Cancer Awareness Day

 

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November 7 is observed as National Cancer Awareness Day in India each year. The day is marked out to teach people to combat the disease. With nearly 2.9 million cases of cancer in the country and about 1.1 million new cases reported annually, we have to learn to deal with this feared disease. The sad part is that two-thirds of cancer cases get diagnosed very late when the disease is at an advanced stage. This reduces the patient’s chances of survival. It is for this reason that Cancer Awareness Day becomes important to instill awareness for early detection.

The medical fraternity and allied agencies working for cancer awareness observe the day conscientiously. Cancer refers to the group of diseases that affect the living cells in the human body, and may affect anybody at any age. Causes of the malady may be multi-factorial but the disease may advance with fatality. Tobacco is identified as the single most important risk factor for cancer.

The good news is that it’s well established by now that nearly one-third of cancers are preventable and one-third have the potential to be cured provided they are diagnosed early on. To control the cancer one needs to effectively make use of all knowledge that has been accumulated through successful research over the past couple of decades.

The quality of life of cancer patients who are incurable is maintained by provision of palliative care. However, in India with its financial and urban-rural divides and constraints, along with shortage of manpower, all this creates a dearth of palliative facilities that need to be made widely  available. Save for cancer hospitals at select urban centers, a large segment of the population remains out of the loop of cancer diagnostics, facilities and treatment.

Add to this the fact that lack of awareness has cancer patients arriving at very advanced stages thereby increasing rates of morbidity and mortality. Thus, in comparison to western countries we lag behind in numbers of treated patients. It is largely due to late diagnosis and lack of treatment that cancer remains a dreaded disease.  Even pediatric cancers that are often curable remain sadly defeated since we lack access to quality care and support systems.

Cancer Awareness Day therefore becomes a day to spread the message out loud and clear. Early stage cancer, if detected sooner than later, has remarkable chances of being treated. People and institutions should be taking on the cudgels for drawing attention to this fact and making known developments in the field of cancer treatment. Initially cancer may show no signs and go undetected, but one needs to be watchful for signals that should not be ignored.

Early detection and treatment can alter the course of the disease and improve chances of survival, to even returning back to good health. This is especially important for people who are addicted to tobacco – a known cancer agent. It is said that nearly 3000 people die every single day due to tobacco related cancer deaths. Tobacco addicts are more prone to dying of cancer than non-tobacco users.

Besides tobacco addicts there are other high risk-groups and these include post-menopausal women, women on birth-control pills/hormone therapy, people working in toxic environments, people exposed to second-hand smoke, heavy drinkers and people suffering from disturbed sleep patterns. Cancer tumors grow to press on nerves, penetrate blood vessels and interfere with functioning of organs. They may cause bleeding, be painful and impair bodily functions.

Here are signs of cancer that need to be medically checked out:

  • Lesions that do not heal despite medication.
  • Change in look and feel of existing wart, mole, or sore.
  • Bleeding or watery discharge that is abnormal.
  • Any lump or thickening in any part of the body.
  • Acidity, indigestion, difficulty in swallowing.
  • Chronic fatigue, nausea, or vomiting.
  • Sudden changes in bowel or bladder habits.
  • Nagging cough or hoarseness in the throat.
  • Persistent headaches.
  • Loss of appetite, sudden weight loss.
  • Pain in bones or any other area.
  • Constant or intermittent low fever.
  • Poor immune system, repeated infections.

Early signs may occur to anybody, even those having healthy lifestyles. One has to be watchful, especially high risk groups. Early diagnosis and treatment is a sure way to fight off cancer.

 

 

HERD Pharmacy Medication Tips

 

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HERD Pharmacy is gradually coming up on the city healthcare scenario as a professional company offering medicines and health products readily accessible for the public. HERD Mart makes available medicines in accordance to prescriptions brought by people so as to make them legally permitted to obtain the same. A large number of health products are sold for which prescriptions are not required. In addition the professional activities of the trained pharmacists include counseling with regard to use of medication.

The art of conversation becomes useful in the dispensing of both prescription drugs and non-prescription healthcare products. It is a great way to glean in new customers especially when we create stores in new locations. It makes for a great pitch to share information and participate in health-promotion programmes like the recent health camp undertaken at Kharbi, our newest medical store. It also helps us maintain links with the public at large in a given area as well as with doctors in the vicinity.

In present times a medical store verily shelves an increasingly wide range of new healthcare products besides medicines. Stores are also equipped with Ayurveda medicines aside from allopathic medicines as also with health boosters, tonics and supplements. Alongside we make available medical devices and analogous medicines to make sure people can get whatever it is that they come looking for.

HERD pharmacists ensure good care to confirm the quality of the products being dispensed besides making sure that all medicines are sold ahead of expiry dates. Also the managers make sure that the quality of all other healthcare products is up to the mark. Prescription drugs that are generally more potent than those sold over-the-counter may have more serious side effects if inappropriately used. Therefore we explain the proper usage and dosage of medications sold by HERD Pharmacy.

Our aim is to make certain that we are able to retain customer loyalty and that they eventually learn to come to only HERD pharmacy to buy their prescriptions. It is for this reason that we make all efforts that they have a single, complete source for all of their needs. Our pharmacists are therefore encouraged to pick up potential interactions with customers and we even make contacts with doctors in the area when needed.

As far as possible we try and inculcate in them to share the same information that any doctor may be giving with regard to particular medications. They are also asked to advice customers of possible reactions and to be aware of reporting the same to their doctor. We also instruct customers about correct dosage, especially for liquid medications that should be ingested using a proper measuring cap or spoon. Customers are also told to store medicines safely, out of reach of children.

Pharmacy Front-End Operations

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Pharmacy operations management takes into count the running of a business enterprise along with being part of the healthcare system and services. Thus pharmacy operations include both tangible and intangible characteristics. Healthcare pharmacy services are knowledge-based and require continuous customer-interaction and that makes for its intangible component in operations. The logistics and supply of services that form the crux of the functions in operations management remain the evident and tangible features of the pharmacy business.

It is the human workforce of a pharmacy that actually forms the interface between the customers and the management. There is little doubt that this is the most significant part of the pharmacy operations. It is the workforce that represents the organisation to the customers. It is this end of the business force that must remain responsible for the pharmacy to be seen as functioning in an optimal manner. It is imperative to have technically trained personnel who facilitate smooth operations management in synchronization with the realities of human behavior.

To keep the team well informed and keyed to their roles, management should follow on all inputs necessary for their peak performances. In this connection it would do well to be constantly reinforcing the Pharmacy Practice Regulations. The PPR-2015 that has been enforced by Pharmacy Council of India is meant to regulate pharmacy practice in India. Here are a few pointers that may always be kept in mind. As per the rules,

  • Dispensing of drugs should be carried by the qualified registered pharmacists only.
  • Renting of registration certificated to pharmacy owners is strictly prohibited.
  • Pharmacists who rented their registration certificates without attending dispensing services considered as misconduct and subjected for cancellation of their registration certificates permanently.
  • Pharmacists during working times should wear a white clean apron, black badge plate with name and registration number of pharmacists.
  • Registration certificates should be displayed visible to the public.
  • Along with dispensing services pharmacists should provide their professional services like patients counseling, adverse drug reactions reporting, and primary care to all uncomplicated simple illnesses. For this purpose a separate cell may be arranged within the pharmacy.
  • If any case of drugs dispensing carried by unqualified persons instead of qualified pharmacist, public may lodge their complaints against pharmacist directly to the registrar state or central pharmacy council.

For a while after this notification was introduced, social media went mistakenly rife with comments that pharmacists were empowered to open pharma clinics to diagnose disease and prescribe medicines. However no such provision is mentioned in Pharmacy Practice Regulations, 2015. A registered pharmacist is required only to dispense medicines on the prescription of a registered medical practitioner and can only counsel patients or care-givers on medicine to enhance or optimize drug therapy.

Patient counseling usually includes the following features:

  • Name and description of the drugs
  • Dosage form, dose, route of administration, and duration of drug therapy
  • Intended use of the drug and expected action
  • Special directions and precautions for the drug
  • Common severe side effects, adverse effects, interactions, therapeutic contraindications that may occur, including their avoidance and action required if they occur
  • Techniques for self-monitoring drug therapy
  • Proper storage of the drugs
  • Prescription refill information
  • Action to be taken in the event of a missed dose
  • To ensure rational use of drugs

In view of above it then becomes clear that under no circumstances may a registered pharmacist consider himself empowered under the Pharmacy Act, 1948 and Pharmacy Practice Regulations, 2015 to practice medicines or open clinics to provide medical care. Rigorous training is therefore part of HERD Pharmacy management procedure to keep pharmacists aware of their essential roles and responsibilities.

Brief History of Pharmacology & Pharmacy

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Pharmacology evolved as an independent science only in early 19th century. It is really interesting to explore the history of pharmacy. The making of medicines is rooted in antiquity in various parts of the world. Research studies attest to the use of medicinal plants since pre-history. We are certainly aware of sanjeevani buti, the medicinal herb carried by Lord Hanuman in our ancient mythological lore dating back to over six thousand years!

Sumerian records for prescriptions of medicines have been found on ancient tablets! So also ancient Egyptian pharmacological knowledge exists on various papyri like Ebers Papyrus of 1550 BC and Edwin Smith Papyrus of 16th century BC. Ancient Greece too – before, during and after Hippocrates – had experts in medicinal plants. Diocles of Carystus in 4th century BC is considered the source of Greek pharmacotherapeutic treatises. Greek physician Pedanius Dioscorides authored volumes entitled De Materia Medica that became the foundation for medieval texts and even Islamic medicine.

De materia medica eventually also influenced the Chinese medicine manual Shennong Bencao Jing or The Divine Farmer’s Herb-Root Classic in 1st century AD.  Japanese medicine men at the end of the Asuka period (538-710) and early Nara period (710-794) were akin to modern pharmacists. Baghdad saw its first pharmacies established in 754 under the Abbasid Caliphate and by 9th century these pharmacies became state-regulated.

Earliest known compilation of medicinal substances in Indian traditional medicine dates to 3rd or 4th century AD and are attributed to Sushruta, the famed physician of 6th century BC. In ancient India medicines were derived from vegetable, animal and mineral origins. They were prepared by experts who usually kept their knowledge secret. The traditional Indian system of medicine declined during the Muslim rule with Arabic or Unani system taking over.

The advances made in the Middle East in botany and chemistry led medicine in medieval Islam substantially to develop pharmacology. Al-Biruni (973-1050) wrote one of the most valuable Islamic works entitled Kitab al-Saydalah or The Book of Drugs offering knowledge of properties of drugs and outlined the role of pharmacy and the functions and duties of the pharmacist! Ibn Sina too described no less than 700 preparations, their properties, mode of action and their indications in his – The Canon of Medicine. Subsequently, the works of Al-Maridini of Baghdad and Cairo, and Ibn al-Wafid (1008–1074), were both printed in Latin, over fifty times!

In Europe pharmacy-like shops of apothecaries began appearing in the 12th century. In 1240 emperor Frederic II issued a decree by which the physician’s and the apothecary’s professions were separated. The western or Allopathic system of medicine came into India with the British rule and got state patronage. Prior to 1940 drugs were imported from Europe. It was only later that drugs of this system began to be manufactured in India.

In 1930, Government of India appointed a committee to look into the problems of Pharmacy in India and recommend measures to be taken. The committee published its report in 1931 and reported that there was no recognized specialized profession of Pharmacy. A set of people known as compounders were filling this critical gap. Soon after publication of the report Prof. M.L.Schroff started pharmaceutical education at Banaras Hindu University.

The United Province Pharmaceutical Association was established in 1935 that later became Indian Pharmaceutical Association. A code of ethics was drafted by the Pharmacy Council of India to guide pharmacists as to how to conduct themselves in relation to their patrons, public, profession and patients. This then lent nobility to the profession of pharmacy that became supportive for healing and treating people. The government till date restricts the practice of pharmacy to professional pharmacists. In fact just like the Hippocratic Oath for doctors, pharmacists too take a Pharmacists Oath!

I promise to do all I can to protect and improve the physical and moral well-being of society, holding the health and safety of my community above other considerations. I shall uphold the laws and standards governing my profession, avoiding all forms of misinterpretation, and I shall safeguard the distribution of medical and potent substances.

Knowledge gained about patients, I shall hold in confidence and never divulge unless compelled to do so by law.

I shall strive to perfect and enlarge my knowledge to contribute to the advancements of pharmacy and the public health.

I furthermore promise to maintain my honour in all transactions and by my conduct never bring discredit to myself or to my profession nor to do anything to diminish the trust reposed in my professional brethren.

May I prosper and live long in favour as I keep and hold to this, my Oath, but if violated these sacred promises, may the reverse be my lot.

HERD Pharmacy Adopts Staggered Approaches

 

IMG-20170730-WA0010Since launching HERD Pharmacy two years back, HERD Group has been following a conscious decision to adopt a staggered approach in rolling out more outlets after due checks and balances. In some instances it makes complete sense to go for a full rollout. Like for instance the recent inauguration of the HERD Pharmacy and Clinic outlet at Saoner on August 1, 2017. HERD Pharmacy at Saoner is the first set-up outside city limits of Nagpur. It is a small town located north of Nagpur on the bank of Kolar River and is about 36 kilometres away.

In case of opening stores within the city we are yet following a more cautious approach. We feel it is better to make use of a staggered rollout adopting a gradual spread out process. The pharmacy team believes this approach has some advantages for us, at least for the time being.  The present scenario of market demand, property location and competitor’s positioning, will have us deciding only after minimizing risks and to continue making important improvements in engaging customer support.

A staggered rollout decidedly reduces risk while facilitating changes before you make the next important move. For instance when we plan to open more stores, we will do so by reducing risk by thoroughly checking out criteria like location, static traffic, visibility and competition in the area. After such evaluation and market viability will we make informed decisions on where and when to launch the next store.

We also believe that a staggered rollout will allow us to make effective changes in different areas. We will have to test things as they go, including customer percentages and need for improvements. By the time a new store is established it should be made user-friendly and operational from day one. For this we will have to transfer experienced staff to newer locations. Also new locations will have to seek out direct customer interactions, perhaps door to door initially so as to introduce the set-up.

HERD Pharmacy is fast emerging as a very visible health-care provider in the city. With its well-known backdrop of having been inducted by medical doctors and trained pharmacists, our chain stores are experiencing increasing traffic in several locations. Initiatives designed by a proactive HR department bring motivated health care providers to offer their best services taking customer care to greater heights.

HERD Pharmacy is considering additional locations and the marketing division is keeping a tab on locations and options. The next few months will be critical to step up retail-based clinics along with pharmacies. The gradual expansion plans will of necessity focus on recruiting staff and undertaking training for seamless health-care provision.

“Our attempt is to try and make it easy for shoppers and patients to really get the right care in all our locations, in quick time” says Dr Amol Deshmukh, promoter of the chain stores. “Especially in outlets attached with clinics we hope to focus on treating allergic reactions, common colds, coughs, earaches, stomach aches, throat infections and so on.” The clinics will provide physical examinations as also be offering referral services.

Establishing Trust in Business

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Trusting someone means that you think they are reliable. A dependable work-relationship begets trust and becomes mutually great for both parties to feel safe in every sense of the word. Trust is something that two people in a relationship can build together when they decide to trust each other. Oftentimes we experience a workplace that gradually becomes more trusting with time. Nurturing trust makes for the biggest difference in work-place journeys.

Trust is really the ultimate quality a pharma-business brand could build and sustain. More so in the pharmacy line where it can literally make the difference between life and death! A chemist’s shop doesn’t merely offer medications, good customer service, or excellent delivery mechanisms. These are learned attributes that certainly make you reliable. The key factor here is ‘trust’ that needs to be build up. Trust is that rare sentiment that binds your customers to you.

HERD Pharmacy believes that it is trust that acts as the direct chord, tying you to your customers. Even a start-up business can generate the quality of trust. Trust is one of the most powerful allies in the business world, as elsewhere. It works both inside and outside the organization just as forcefully to create bonds that may last a life time. It should be kept in mind though that in business practices trust is a virtue that is mostly an intangible component. One that is often hard to quantify, keep track of or assess. Even so, you will absolutely know it when you see it and experience it.

It is often a challenge to understand this subtle quality that goes beyond reliability and dependability. But this is just what it takes to create an awesome place to work and to cater to the external world. Rest assured customers too can sense this quality and it is your conviction that can be seen through – through all the gloss and polish of well-trained employees and working systems.

So what is it that one needs to imbibe to create this culture of confidence building and trust building? Essentially the people in an organization need to improve areas around mutual-respect, being open and transparent, and creating a positive environment. This energy flow has to extend from top to bottom – from MD and CEO to gardener and guard-man. You need a management that listens and employees that offer their complete participation. When employees realize their voice matters and they are being heard with leadership playing a parental role – is when mutual trust begins.

Mutual trust goes a long way in making significant business progress when we show respect to each other and create positive vibes and affirmative energies. Extend this same positive energy to customers and clients and you will create constructive ambiance for your customers. Watch how trust as the single most critical attribute will make huge improvements in people-skills and people’s level of satisfaction. Good vibes will flow from managers, supervisors, front-line staff, back-end staff to roll on for intuitive bonding with customers.

More positive outcomes will benefit the organization. Employees will feel a sense of pride in working for the company. Trust opens minds and hearts to work willfully with willingness to work beyond what is expected or required. Trust builds up an enormous powerhouse in the commitment of employees that makes them go beyond the call of duty. There is no doubt that at present this is just what we are primed at doing and so it can be safely said we are moving in the right direction.

The way forward is to instill work values that will create a trust-based work environment. What is it that one needs to do to establish trust at the workplace and facilitate it to filter out beyond our counters? This would mean sticking to well-set routines. Multi-tasking is all very well but being reliable would be of prime importance. Trust is just another way of saying you can rely on someone. Each one has to mean what they say. Speak the truth. Share what they really feel. That may be the starting point in building a trust-filled environment.

Retail Therapy – God is in the Details

HERD Pharmacy division offers a wide range of goods other than medications and health products that are all offered at retail pricing. The expanding workforce is provided with training, business information and advice as to how to go about making sales that hit the roof. The recent Maha Bachat Mela at the pharmacy located at Khamla is a case in point. Newly set up a few months back, the team needed to build up a retail customer base.

We have learned it along the way that retailing cannot be looked upon at, on an as-is-where-is basis. Proactive customer service to create a positive retail customer experience is going to be vital for establishing presence in an open market. And completion is right across the street and everywhere. This is why the focus has always been on a coherent and practical retail service model that would differentiate us from the others.

The sales staff at the front-end and back-end as well as from management level from top to bottom follow the essentials to help deliver exceptional customer service experience. We continuously drill the minds of our sales staff to exert themselves to befriend and convert customers who walk in through the door. Our salespeople have been ingrained to not just inform but also inspire, educate, and instill confidence in them so the next time round they want to walk in for another wonderful shopping experience.

We do not allow disengaged employees because such will become risky propositions. What we aim for is that when a customer walks in our sales staff should push himself/herself out of their comfort level. Whether they want general medicines, cosmetics, or a health product sales staff should be helping them make their purchases in a manner that will make them return back for more shopping later.

So how do they do it? Staff puts on a supportive attitude and encourages shoppers to try out new things apart from what they actually came in to buy. Overtime they have been trained to learn how to form customer-centric relationships. Offering the team members a certain leeway to chat up with clients, we know for sure this little bit of extra time acts as a fillip to approach and engage often times with total strangers!

New shoppers who venture into the store are happy about the exceptional experience. They are instantly at ease with the friendly atmosphere, attitude and manners of the attending staff. Soon in good time we hope to make them regulars. The Maha Bachat Mela held last week brought in very many new customers. The success of the three day event makes us plan for more such events on occasions.

HERD Pharmacy has been offering very simple concessions to drive home the point that we mean business. The one way in which we engage with them is over the counter or through a call to engage with them and assist them make their purchases. Simple gestures and free home delivery is to really attract them to respond to our customer service. We follow the simple dictum – make the customer happy.

Staff has been trained to employ measures that ensure a few norms in place. Like for instance greeting customers in a way that makes them want to buy and keep coming back. We pay attention and let repeat customers know that we recognize them. Anything goes to start a conversation – politics, cricket and the weather! And a bit of conversation is always good to set the ball rolling.

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HERD Pharmacy – ‘MAHA BACHAT MELA’

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A very enthusiastic HERD Pharmacy marketing team is geared up to deliver as promised at the three-days ‘Maha Bachat Mela’ or Huge Saving Event organized at Khamla for June 9-10-11, 2017. The medical store will have on offer medicated cosmetics and general health products at discounted prices to build up its customer base. Khamla Pharmacy was set up only recently and this is a tried and tested marketing strategy being executed by the experienced team.

The good thing about the HERD Pharmacy team is that the pitch includes everyone – from top level Operations Head to Managers, Communication-designers, Market-campaigners, Event coordinators, and Marketing-specialists along with pharmacy staff. Everyone joins in responsibly to highlight the brand image of the establishment. And what makes HERD Pharmacy stand out from regular pharmacies is the fact that it is affiliated to a large hospital.

This allows health issues of patients requiring more care and expertise to be directly referred to the hospital. In fact the Maha Mela is also conducting a free general health check-up for interested people who walk into the pharmacy during these three days. The team has arranged for experienced doctors and nurses from Lata Mangeshkar Hospital to undertake check-ups. Other than create awareness in the area the point HERD Pharmacy is making is that this is a specialty pharmacy that goes beyond merely responding to prescriptions.

It’s been only days that the Khamla pharmacy was set up and the team has now roped in clinical expertise. Other than this, pharmacy staff has been trained to be compassionate and to guide and support customers who come in. The team sincerely believes that true excellence goes beyond the call of immediate duty. HERD Pharmacy is therefore intent on seeing its brand image advance and thrive.

Operating three other medical stores in different locations in the city, the team is well aware that everything depends on exceptional customer service. And so the staff is trained to provide outstanding service to attract people to become regular customers. Undoubtedly personal attention and a supportive attitude is just the way to increase sales at the pharmacy. Every day the personnel is motivated to question themselves as to what it is that they can do better to enhance the customer experience.

Supervised by senior managers, the interns and new staff are regularly inspired to perform their best. Gaining direct feedback helps managers implement the needed changes that are required. HERD pharmacy will in time transform into more than just a place that sells medicines. The team is already providing convenience products, supplements, health food, health products and Ayurveda medications at the store.

The attempt now is to focus on integrating marketing techniques to create tailor-made sales strategies work out for the target population. In so doing they are concentrating on forming stable relationships with patients and customers. The marketing team is looking at past marketing successes in order to develop suitable approaches for Khamla Pharmacy. Knowing full well that healthcare is increasingly becoming consumer-driven, the team is deploying practices to tune into what patients want and desire.

This “MAHA BACHAT MELA” is all set to offer discounts to its growing numbers of valued customers. Discounts are being made available ranging from 5% to 50% for all general health products and cosmetic goods.  HERD Pharmacy Marketing Team understands what the customers want to buy and help them do so. They are not afraid of getting creative to experiment with ideas. This then is just such an event to attract customers, egging them on to buy products of their choice at discounted prices.

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Inauguration of Fourth HERD Pharmacy

HERD Pharmacy, an emerging chain of medical stores in Nagpur is a unit of HERD Group of Companies that launched several disparate new businesses few years back. In the space of two years HERD Pharmacy has set up four medical stores across Nagpur. Located in Ravi Nagar, Gayatri Nagar, and Hazari Pahad, this fourth medical store opens up in the busy Khamla Square section of the city.

Spread over 1000 sq. ft. over a double storey structure having a mezzanine floor it has fairly larger premises with plentiful space. The newly spruced up store was inaugurated at the hands of Mr Abhishek Jain, in the presence of HERD staff members and parents of Dr Amol and Dr Suchika Deshmukh. The team had spared no effort in putting up a wonderfully welcoming display on the premises, replete with suitable décor for the inaugural ceremony.

HERD Pharmacy will be treating the place like a wellness destination for the residents spread in the thickly populated areas around. In time the plan is to set up a physician’s chamber upstairs who will cater to the health issues of customers so that the Pharmacy offers more complete services. Plus the medical store has a number of innovative deals which will help us leap ahead in no time to come.

HERD Pharmacy aims to compete with top players in the surrounding area and will leave no marketing strategy untouched to persuade customers to come through its doors. It is being planned to provide customers with a worry free pharma shopping experience. Aside from medicines and medical products the pharmacy offers various general well-being products and self-care cosmetic goods on its shelves.

Suresh Poonia, Stawan Bhujbal, Sachin Salunke and Prasannajit Dhepe led by CEO Ankur Gupta will make for a formidable marketing team ensuring HERD Pharmacy to reach the very top. Egged on by the success and smooth running of previous medical stores, the focus is to be on creating medical stores that are distinctly different from regular pharma retail experiences.

The plan is to take the medicine shop to a whole new level. With sleek fixtures and fittings, dazzling cleanliness and air conditioned environment it is being hoped to establish best practices and adopt them to best suit the needs of the customer. The Pharmacy and staff endorse HERD Pharmacy’s trade mark consumer–centric approach that will pave the way for future success.