World Trauma Day 2017

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Image – Courtesy Google 

Each year October 17 is observed as World Trauma Day. The day reminds us all regarding the rising number of accidents and injuries that cause death and disability across the world and how we may prevent the same. Trauma refers to “any injury caused to the body” physical or mental. Injuries may be due to road accidents, fires, burns, falls, or acts of violence.

Surprisingly in all these causes it is road accidents that remain the number one reason for trauma all over the world. Road accidents often lead to temporary or permanent disability of victims and may even be fatal. It is estimated that every year nearly 5 million people die from injuries across the world.

In our own country statistics reveal that every year about a million people die while 20 million get hospitalized due to serious injuries. The National Crime Records Bureau (NCRB) states that nearly 1, 40,000 people die in road accidents in India on an average in any given year. In reality the numbers may be even more since these would probably be the numbers of reported cases.

The fact is that road accidents keep occurring all the time that also increases the morbidity and mortality rate. It is therefore very important to take all required precautions and steps to contain both accidents and injuries. Since as we all know prevention is always better than cure, people, especially the young ones should be taking care. Authorities should stay alert towards imposing restrictions on speed, wearing of helmets and act responsibly in traffic regulation.

Road accidents are the scourge of modern times. These deaths and disabilities can be prevented if proper training is imparted to the common man on how to handle emergency care in accident cases. For, apart from causing deaths in a largely young population, trauma will, by 2020, be ranked third for causing disabilities among the Indian population. Trauma can therefore be looked upon as an epidemic.

It is for this reason that HERD Foundation has been promoting Basic Life Saving Skills Training and advocating emergency medicine courses for not only medical people but for lay persons as well. If life sustaining help is not provided by first responders within minutes of an accident, then chances are we may be left counting more fatality statistics. We also need to impose strict rules for vehicle drivers to be careful and observe safety and wear helmets.

In line with our role as health care providers, HERD Foundation is committed to saving lives of critical patients. We urge every person working in healthcare sector and even laypersons to gain essential knowledge of life support skills. We know that early recognition and immediate life support intervention saves lives. It has therefore become a life’s mission for us to undertake Life Support Training Skills programme and to make them as widespread as possible.

In most trauma cases where deaths occur before medical help arrives, there is nobody who knows what to do. Precious minutes are lost. It is for this reason that we have undertaken training in basic life-saving skills. If a person is not given help within three minutes of an accident then we can lose a person. Today, on October 17 2017, we once again reiterate our mission and also raise awareness about the World Trauma Day.  Here are some do’s and don’ts to remember and follow to avoid accidents:

Do’s

  • Follow road safety rules carefully.
  • Always fasten seat belts and child care safety seats.
  • Pay attention to warning signs and traffic signals.
  • Always wear a helmet while riding a two-wheeler.
  • Avoid distractions like mobile phones and loud music.
  • Take short breaks in case of long distance driving.
  • Keep children away from electric switches and wires.
  • Carry a first aid safety kit at your home and in your vehicle.
  • Learn basic life support techniques and help the injured.

Don’ts

  • Do not drive when you are tired, sleepy or drunk.
  • Do not drive rashly when in a hurry.
  • In case of a head/spinal injury do not move victim from accident site without professional help.
  • Do not give fluids to any unconscious or semi-conscious traumatized person.

 

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Nutrition Awareness Camp for Tribal Populations

 

The Tribal Clinic set up by HERD Foundation at Pauni undertakes regular health awareness programmes as part of its mandated activities to create healthier communities settled here. We systematically take on health camps to popularize preventive measures by organizing health awareness programs on issues related to health and hygiene. While last fortnight we undertook educating about diarrhea, this fortnight focused on nutritional awareness. Our team has been working for past three years in the region and the surrounding villages are familiar with the scheduled programmes of which they are informed in advance.

It is largely women patients who get involved as they are well acquainted with the medical team and they become willing participants in these awareness programmes. Such events teach them to take better care of their children and families. The tribal women are appropriate messengers to carry back the lessons to implement them in their daily lives. It leads them to take informed care of children, aging parents, and community members. These health camps are organized at the Tribal Clinic and last week the nutrition awareness camp drew nearly 60 women to the event.

Information about events gets circulated well in advance and the nutritive recipe competition was publicized to bring in more participants to the health awareness camp. The camp was organized for the benefit of the community women to coincide with the medical team’s health examination scheduled visit to the Tribal Clinic. It is when the team goes out for providing medical assistance thrice a week to this location, that they also plan and conduct activities to ensure inclusive reach for need of health awareness programs for the benefit of the people living here.

On September 8, 2017 the camp was organized with the aim to improve the nutritional status of the populations and especially targeted the tribal families. The food-preparation based nutrition approach was undertaken to create nutrition awareness to enhance consumption of nutritionally rich fruits, vegetables and ingredients. The team members made a comprehensive presentation to promote and emphasize on the importance of dietary variety in order to improve the nutritional quality of their diet and to increase knowledge and education on food preparation.

The team successfully created an environment in which the women became engrossed in learning how to add sufficient variety in their eating habits through locally available, affordable fruits, vegetables and ingredients that would add to their nutritional intake. This kind of participatory nutrition education for the women actually helped in inspiring them to learn new ways for consumption of nutritionally rich food.

Knowledge about alternate food preparation was shared prolifically. The nutrition-rich food competition announced earlier had the women bring in dishes they had prepared. Prizes were given after tasting and judging of dishes. This was done to encourage them to prepare innovative nutritious food in their households that will increase consumption of new recipes. The tribal women felt benefitted in being imparted necessary knowledge and skills to prepare and consume nutrition rich foods that they would add to their diet.

It turned out to be a wonderful effort by the medical team to raise awareness as well as to promote strategies for achieving nutrition security and enhance diversified food habits among these tribal families. These communities after all suffer from micronutrient malnutrition and the team assisted in offering solutions to address the problems. It was a wonderful participatory gathering that taught them to understand the need to learn about importance of nutrition and know of recipes using seasonal vegetables, fruits and condiments.

HERD Foundation hopes the nutrition awareness programme at the community level will promote increased consumption of nutrient rich foods. The health camp attracted the rural poor and disadvantaged women living here. The activities and advice provided by the team were to improve their awareness and skills in cooking to benefit their healthy eating habits. We know the team will be successful in bridging this critical knowledge link to educate home makers – mostly women to take better care of themselves, their children and families.

Beware: Swine Flu Spreads In Nagpur

 

Flu-Prevention-Tips

It is time Nagpur city got better prepared for prevalent swine flu that appears to be spreading all over. It would be good for medical pharmacies to stock up on antiviral medicines and antibiotics that will be needed to treat anyone who becomes ill during the current spike in swine flu cases. It is also the time to follow up on the new vaccine against the virus that is being currently developed. In the meantime the general public is advised to make use of masks when they move outdoors.

The city witnessed a gradual increase in the cases of swine flu cases and deaths have been reported from all quarters.  Health authorities and citizens are facing the dreaded disease that has since January 2017 seen over 300 people testing positive for the H1N1 virus.  Critical patients are quickly hospitalized and those having the symptoms of flu like conditions are being advised to stay isolated at home.

It is true that when people around you start suffering is when the enormity of the situation dawns. As part of its social responsibility, HERD Pharmacy has started advising people to take better care and stay out of harm’s way. Managers and front line staff is proactively talking to the customers to protect their families by observing essential do’s and don’ts. It may not be possible to monitor everybody but precautionary measures are being spelled out.

Just like in the case of regular flu, people who are getting infected by swine flu need to take lots of rest. They can use specific prescribed medications that will reduce their temperature and help bring down their symptoms. Antiviral medications for swine flu are available across all HERD Pharmacy counters and people affected by the virus will get treated by them. It would be essential to take complete rest that will relieve symptoms and reduce potential complications.

Most city doctors are prescribing specified antivirals or antibiotics to people being diagnosed for flu or swine-flu. Seriously ill patients are immediately being hospitalized. It is a good idea to read up as much with regard to flu-like symptoms if anyone is having concerns about suspicion of flu like symptoms. In all events you must rush to see a doctor immediately to confirm the case.

Antibiotics are mostly used to treat swine flu patients who may develop complications. They help combat bacterial infections. A vaccine to protect against swine flu is being developed, but it is not available as yet. It is especially important to safeguard high-risk groups susceptible to the disease and these include – people with chronic lung disease, chronic heart disease, chronic kidney disease, chronic liver disease, chronic neurological disease, immunosuppression and diabetes mellitus, patients who have had drug treatment for asthma within the past three years, pregnant women, people aged 65 years and older, and young children under five years old.

Be wary of swine flu symptoms like cold, cough, sore throat, headache and fever or difficulty in breathing. If tested positive one should start taking precautions and treatment immediately. Swine flu (H1N1) is a disease caused by virus infection. The infection can spread from one person to another through the infected person’s sneeze, cough, and so on. One should not neglect any symptom and immediately visit a doctor.

 

World Humanitarian Day

 

August 19 is designated as World Humanitarian Day by the United Nations General Assembly as part of a Swedish-sponsored GA Resolution on the Strengthening of the Coordination of Emergency Assistance of the United Nations. The day commemorates the tragic loss of Vieira de Mello and his 21 colleagues along with all humanitarian personnel who made the ultimate sacrifice while relieving the suffering of victims of humanitarian crises.

The day keeps the spirit of humanitarian efforts alive while offering the rationalist outlook for adopting the notion of an ethical stance to emphasize the value of human beings, individually and collectively. Humanitarianism reflects a democratic and ethical affirmation that human beings have the right and responsibility to give meaning and shape to their own lives. Humanitarian vision stands for the building of a more humane society.

World Humanitarian Day 2017 campaigns with the theme ‘Not A Target’ and dedicates the day to recognize humanitarian personnel and others who have lost their lives working for humanitarian causes. It marks the day on which the then Special Representative of the Secretary-General to Iraq, Sérgio Vieira de Mello and 21 of his colleagues were killed in the bombing of the UN Headquarters in Baghdad.

Around the world, conflict is exacting a massive toll on people’s lives. Trapped in wars that are not of their making, millions of civilians are forced to hide or run for their lives. Children are taken out of school, families are displaced from their homes, and communities are torn apart, while the world is not doing enough to stop their suffering. At the same time, health and aid workers – who risk their lives to care for people affected by violence – are increasingly being targeted.

For WHD 2017, humanitarian partners are coming together to reaffirm that civilians caught in conflict are #NotATarget. Through a global online campaign featuring an innovative partnership with Facebook Live, together with events held around the world, voices are being raised to advocate for those most vulnerable in war zones, and demand that world leaders do everything their power to protect civilians in conflict.

This campaign follows on the UN Secretary-General’s report on protection of civilians, which was launched earlier this year. Laying out his ‘path to protection’, the Secretary-General calls for enhanced respect for international humanitarian and human rights law, and protection of civilians, including humanitarian and medical workers as well as civilian infrastructure. World Humanitarian Day 19 August, 2017 pays tribute to aid workers who risk their lives in humanitarian service, and to rally support for people affected by crises around the world.

Of Chaos and Inner Clutter

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Images Courtesy Google

It’s a frenzied world out there. From aggrieved news channels reporting nothing but chaos to the information overload of the social media – everything seems to be clogging the brain.  The past few days have been especially harrowing. Ghosts of white supremacy in America, terror attacks in Spain, the stand-off between India and China – things appear to be going awry causing a sense of desperation all over.

The resignation today of Infosys CEO brings us back with a resounding thud to the way business has begun to be conducted. The quitting comes as a culmination to the never ending wrangles going on between the company and its founder-members for some time now. Top notch professionals locking horns over governance issues, attitudes and ownership.

Such extraneous crisis situations can actually play on individual minds. Our minds can only take in so many fracases. So when the world gets too much for you the good thing would be to just shut it off. That is the simplest and the best thing to do in the face of such irrelevant mental exhaustion. Bring out the stress balls and learn to eliminate all peripheral disorder. Gradually learn to concentrate on things you need to do for yourself.

Process. Prioritize. Play it out. Get your to-do-list out and start ticking it off. Once the mind becomes focused you become a little less frazzled and the clutter slowly dissipates. Start taking ways to actively focus and re-energize your brain.  Follow simple effective ways to un-clutter your brain to regain your composure. One of the best things to do is to just say stop to the thoughts inside you.

Easier said than done you might say. But it is possible. Sift through the themes of your thoughts and check out which ones you need to deal with in the immediate work-related situation. As you gradually come to grips with tasks to be done you eventually restore calm to the flood of thoughts. Continue in this manner and very consciously avoid taking in any outside information.

This kind of self-control allows you to focus wholly on the task at hand. Meet that client. Visit the depot. Write that report. The sense of doing something worthwhile and remaining committed to your responsibilities is something that will help you ease out of your over-stretched mind. Once you learn to tap into your thought processes you will have a hold on things around you.

Continue working positively on your mind beyond work hours too. Learn how to escape time! Start doing things that you just love to do. Allow your mind to focus on fun things. Most important release the need to control everything. Most of us with overactive minds have the need to remain in control of most everything in our lives. Just let go!

Do something interesting like start writing a diary. Or just live in the ‘now’ taking in the present more consciously. Connect with nature – go for a walk, exercise, yoga – whatever suits you. Listen to your body. Certainly positive affirmations and proactive stance for your inner balance will keep you balanced. Dismember the media thieves bringing in so much disruption for you. Finally, enjoy the changes you bring to yourself.

Clean India – Green India

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The Clean India Mission launched by the government is a laudable mission. Although begun with zest and passion with suitably amended systems of efficient garbage disposal, we still fail to keep our environs spick and span. For one, we have loads of natural debris free-flying all over and second, lack of civic sense makes matters worse. We Indians may be the cleanest of people within our homes but when it comes to keeping public spaces clean and spruced up we fail in every sense of the word. No brand ambassador can possibly get us to take up the cudgels unless we have been prepared for the task early-on.

Cleanliness and hands-on cleaning lessons should be made mandatory for children in school so that a whole new generation imbibes the importance of spotless surroundings. Both The USA and Japan teach young children in school to work at keeping sanitized bathrooms, ready for subsequent use by fellow classmates. Kids there feel no shame or repugnance in rolling up their sleeves, donning gloves and cleaning up toilets. It is our predispositions and learned susceptibilities that stop us from doing the same. Plus we have the luxury of cheap labour available to do these jobs.

Waste management of odds and ends in India has always run systemically through recycling, making it a sustainable business. We are again fortunate for having the ubiquitous ‘raddiwallahs’ doing the rounds and helping us get rid of clutter of all kind – old newspapers, old clothes, used bottles, tins and everything in between. Along with municipalities getting into the act for garbage disposal these ‘raddiwallahs’ too assist in restoring cleanliness in our homes. However present day over consumerist societies are losing the balance and disrupting these trends with the new culture of everything-throwaway. From plastic bags to online merchandise packing we are throwing paper, cardboard and plastics out the doors for someone else to collect.

The ever increasing waste materials have become a by-product of modern living. Despite norms and legislation for regulating disposal of waste, the unsightly heaps of overflowing rubbish mounds continue to abound. Even with licensed outsourcing of tasks and civic rules in place, compliance appears to be lax. This is especially dangerous during monsoons leading to clogged drains, gutters and nullahs, as well as posing serious threats for foraging animals and rag pickers alike. The recent shocking deaths of gutter-cleaners raised a big hue and cry on following days but ended a natural death. After all today’s newspapers are tomorrow’s rubbish!

As India celebrates 70 years of Independence, it is time to take stock of the rapid urbanization in our country that is making waste management to be such a big challenge. “Over 377 million urban people live in 7,935 towns and cities and generate 62 million tonnes of municipal solid waste per annum. Only 43 million tonnes (MT) of the waste is collected, 11.9 MT is treated and 31 MT is dumped in landfill sites”. These statistics are as per Down To earth environmental magazine. Solid Waste Management is still one of the most basic and essential services devised to keep our cities clean.  Yet the truth is that municipalities simply dump garbage outside city limits. There are no checks and balances on proper disposal.

Of late some cursory measures that are still to be followed systematically have begun to ensure due segregation of waste at source. Again here the people have to make sure that they do this conscientiously.  Since we already sell ‘raddi’ to the recycling industry it should not be an unusual task to segregate waste on a daily basis. This will ensure less waste reaching landfills. It should be the responsibility of the municipalities that just as they have set up a system for collection and transportation, like wise they should have good follow up mechanisms for processing and proper disposal.

With nearly 100 cities slated to be converted into smart cities, the first smart move should be implement effective waste management strategies and challenge people to adapt lifestyles accordingly. Aside from municipalities, schools, colleges, hospitals, corporate houses, government institutions should be made the first line of hand-holders.  A good move planned is to do away with landfill sites and replace them with compost pits for organic waste. Community participation will be crucial and they will have to be made aware of other kinds of waste like e-waste, bio-medical waste and so on. The way forward would certainly be to go full scale with Clean India and Green India as we step into the 71st year of our Independence.

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Crafting an Ace Sales Team

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HERD Pharmacy sales managers and marketing team comprising of Prasanjeet Dhepe, Sachin Salunke, Suresh Poonia and Stawan Bhujbal know it is very essential to create singular, effective sales people. For this purpose they ensure scrutinizing every single reason that goes into motivating each person of the formidable over-seventy sales team. Pharmacy managers have been drilled to never allow the slightest lapse in losing a single sale. If at all such an untoward incident were to happen by a front line sales staff, then it becomes the responsibility of the manager to rescue the deal.

It is here that the manager becomes accountable to teach and train the sales team to learn how to effectively deal with various issues that may affect their proactive sales techniques. Problem resolving in an effective, convincing and timely manner are key skills that have been inculcated to make sure they do not falter when it comes to making smooth sales. Herein the managers have been made proficient to continually tutor sales staff by coaching, reviewing, mentoring and offering motivation.

The series of on-going trainings that began with Dr Amol Deshmukh’s critical workshops on importance of customer-care are now a well imprinted roadmap. The team has learned to focus on additional critical aspects with the view to increase sales, enhance customer base and create brand value for the retail chain-stores. Of late the attempt is to focus on the significant functions of sales with an eye on performance management. Herein inputs like setting goals, evaluating performances, chalking out reasons for non-performance, and appreciating success become necessary.

Top level management does not hesitate to chastise staff members when they fail to perform optimally. This is really crucial so as to keep performance levels in line with set management targets. What this also actually means is that performances need to be kept sharpened. To this end management is always ready to provide more effective coaching. The past two years have seen no dearth of training inputs that very easily can be said to be the key to present levels of achievements.

As stated earlier, it is the projected successes for the sales team that creates the pulls and pushes for their constant coaching. The monthly debriefing sessions help in assessing and evaluating training needs of the staff at all levels. Such joint debriefing sessions help in bringing everybody on the same page and eager to go forward together. It is also a time to take stock, get emotional and then plan ahead for the subsequent phase. It is also the time to make commitments and work out improvised strategies to pitch forward.

Ultimately it is the Pharmacy sales managers who form the crux of the marketing team. Their contributions in spearheading the sales team’s successes cannot be negated. They are the nucleus that gets the entire sales team motivated to be on their toes to see business remains brisk. The pre-planned schedule and manner of approach for creating a sound customer base helps in enhancing effective sales. Herein the managers’ belief in the actions of the sales staff becomes vital for positive outcomes.

Important steps taken all the time by managers include – taking responsibility, distributing responsibility, giving clear communications, evaluating performances and most important of all  setting high standards of performance. Finally it is their sense of accountability that actually determines the outcomes. Presently we are moving ahead with expansion on our mind  and aside from opening medical outlets in new locations we have to continue to make sure that existing stores keep achieving their goals. With an experienced Operations Head, Mr Rahul Agarwal having very recently brought on board, it will not be long before HERD Pharmacy raises the bar responsibly for the business at hand.