Since launching HERD Pharmacy two years back, HERD Group has been following a conscious decision to adopt a staggered approach in rolling out more outlets after due checks and balances. In some instances it makes complete sense to go for a full rollout. Like for instance the recent inauguration of the HERD Pharmacy and Clinic outlet at Saoner on August 1, 2017. HERD Pharmacy at Saoner is the first set-up outside city limits of Nagpur. It is a small town located north of Nagpur on the bank of Kolar River and is about 36 kilometres away.
In case of opening stores within the city we are yet following a more cautious approach. We feel it is better to make use of a staggered rollout adopting a gradual spread out process. The pharmacy team believes this approach has some advantages for us, at least for the time being. The present scenario of market demand, property location and competitor’s positioning, will have us deciding only after minimizing risks and to continue making important improvements in engaging customer support.
A staggered rollout decidedly reduces risk while facilitating changes before you make the next important move. For instance when we plan to open more stores, we will do so by reducing risk by thoroughly checking out criteria like location, static traffic, visibility and competition in the area. After such evaluation and market viability will we make informed decisions on where and when to launch the next store.
We also believe that a staggered rollout will allow us to make effective changes in different areas. We will have to test things as they go, including customer percentages and need for improvements. By the time a new store is established it should be made user-friendly and operational from day one. For this we will have to transfer experienced staff to newer locations. Also new locations will have to seek out direct customer interactions, perhaps door to door initially so as to introduce the set-up.
HERD Pharmacy is fast emerging as a very visible health-care provider in the city. With its well-known backdrop of having been inducted by medical doctors and trained pharmacists, our chain stores are experiencing increasing traffic in several locations. Initiatives designed by a proactive HR department bring motivated health care providers to offer their best services taking customer care to greater heights.
HERD Pharmacy is considering additional locations and the marketing division is keeping a tab on locations and options. The next few months will be critical to step up retail-based clinics along with pharmacies. The gradual expansion plans will of necessity focus on recruiting staff and undertaking training for seamless health-care provision.
“Our attempt is to try and make it easy for shoppers and patients to really get the right care in all our locations, in quick time” says Dr Amol Deshmukh, promoter of the chain stores. “Especially in outlets attached with clinics we hope to focus on treating allergic reactions, common colds, coughs, earaches, stomach aches, throat infections and so on.” The clinics will provide physical examinations as also be offering referral services.