GENDER APPROACHES – HERD GROUP PHARMACY DIVISION

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Pharmacists, more commonly known as chemists in our country, are healthcare professionals who practice in a pharmacy. It is a field of health sciences that focuses exclusively on the safe and effective usage of medications. As health care team members they are directly involved with patient care. To be able to do this they have to undergo university-level education to understand all about biochemical drugs, drug uses, therapeutic roles, side effects, potential drug interactions as well as be cognizant of monitoring factors for using medications.

It appears to be a good idea to staff pharmacies with women team members, particularly at the store counters. This would be especially useful to interact and respond to women customers walking into the medical store. It has been seen observed that women customers are generally more comfortable to talk to women on the workforce team. Such suggestions have been going around in the sector, emanating from several quarters. It’s been given to understand that the presence of a lady makes female customers (already be troubled by disease and patients back home) instantly comfortable.

Aside from it being a great idea to increase the sales process, it would also work for enhancing the much needed gender equity in the pharmacy sector. In our country very often advice is sought from pharmacists regarding medications to be taken for general ill- health conditions. The best of us may have done so at some point. Since most medical stores are run by men there are hardly any women present to quell doubts arising for women customers. So it’s a good idea to have women pharmacists to tackle issues faced by female visitors.

More often than not in case of mild ill-disposition like common fevers, cold, coughs, and headaches, it is quite common for pharmacists to be quizzed for suitable remedies. If a pharmacy is closer at hand than a doctor many people simply walk up to the medical store and seek guidance as to what medicine should be taken. In the case of women customers having female pharmacists across the counter may be a sound idea to counsel such women as to the best course forward.

By and large, although sizeable numbers of females pass out of pharmacy education each year, a pharmacist’s job is not yet considered as an ideal job for women. Such conservative thinking and traditional opinions continue to plague the sector that keeps women largely out of it. HERD Pharmacy plans to recruit women with the aim to induct willing female pharmacy staff to enhance their diverse roles and to make the best use of their skills. We are keen to make our pharmacies women-friendly so that women customers may approach comfortably and be able to share whats on their mind.

“The feminisation of pharmacy is a fascinating insight into the overall make up of the pharmacist workforce…” ~~ Anas Hasan

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