HERD Pharmacy – To The Fore

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HERD Pharmacy emerges as the most visible business face among HERD Group of Companies. The medical stores are continually scaling projected targets and it is the ethos of team spirit that has them being perceived as a successful chain. The pharmacy team comprises of young and enthusiastic staff who have exhibited their propensity in bringing HERD Pharmacy to its present level of visibility in the pharmacy market in and around Nagpur.

The plan is to keep scaling beyond present pharma trends and exceed consumer expectations. The company delivers a wide range of quality medicines and medical products. HERD Pharmacy chain of medical stores is all geared up to take its success story forward. Established in November 2015, it is a nascent pharmacy chain, but the company has good experience of wholesale pharmaceuticals business having been in the business of hospital medical supplies.

HERD Pharmacy is managed by healthcare professionals and this makes all the difference. Established by Doctors of Medicine and run by professional pharmacists, it is this specialized education and training that has managers performing their roles to satisfaction. The sales staff works with the sole aim of ensuring optimal health to the patients who come in for medicines. It is this care and knowledge that becomes the underlying USP for HERD Pharmacy.

Pharmacy managers, ingrained in pharma practice know full well about the mode of action of a particular drug, its metabolism and physiological effects on human body in great detail. They play an important role in optimization of a drug treatment for people in need of medication. It is this fundamental role that they play that creates trust and faith for our customers.

The pharmacy technicians support the work of pharmacists and other health professionals by performing a variety of tasks that includes dispensing prescription drugs and other medical devices to patients and instructing on their use. They also perform administrative duties in pharmaceutical practice such as reviewing prescription requests, and suggesting in store medications. HERD Pharmacy offers the under mentioned services through its trained team of staff and pharmacists in a heartfelt manner:

  • All-Day Service and All-Night Service Outlets
  • Credit and Debit Card Facility Available
  • Prescription Reminder Service to Regular Patients
  • Most Medicines Stored In Stated Specific Atmospheric Condition to Maintain Efficacy and Quality of Drugs.
  • Our Air Conditioned Outlets Create Ambient Shopping Environment
  • Trained Pharmacists in Stores at All Times
  • Customer Friendly Store Offering Pleasant Shopping Experience
  • We Stock Well To Make Sure The Prescription Does Not Bounce
  • The CBU Holds 20000+ Medications to be Supplied To Pharmacy Stores
  • Every Product at Our Store Is Carefully Chosen And Scrutinized Thoroughly
  • We Meet the Standards Of Safety And Efficacy.
  • Product Are Stored/Transported/Displayed With Utmost Care To Maintain Cold Chain And Other Storage And Transportation Norms.
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HERD Pharmacy Medication Tips

 

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HERD Pharmacy is gradually coming up on the city healthcare scenario as a professional company offering medicines and health products readily accessible for the public. HERD Mart makes available medicines in accordance to prescriptions brought by people so as to make them legally permitted to obtain the same. A large number of health products are sold for which prescriptions are not required. In addition the professional activities of the trained pharmacists include counseling with regard to use of medication.

The art of conversation becomes useful in the dispensing of both prescription drugs and non-prescription healthcare products. It is a great way to glean in new customers especially when we create stores in new locations. It makes for a great pitch to share information and participate in health-promotion programmes like the recent health camp undertaken at Kharbi, our newest medical store. It also helps us maintain links with the public at large in a given area as well as with doctors in the vicinity.

In present times a medical store verily shelves an increasingly wide range of new healthcare products besides medicines. Stores are also equipped with Ayurveda medicines aside from allopathic medicines as also with health boosters, tonics and supplements. Alongside we make available medical devices and analogous medicines to make sure people can get whatever it is that they come looking for.

HERD pharmacists ensure good care to confirm the quality of the products being dispensed besides making sure that all medicines are sold ahead of expiry dates. Also the managers make sure that the quality of all other healthcare products is up to the mark. Prescription drugs that are generally more potent than those sold over-the-counter may have more serious side effects if inappropriately used. Therefore we explain the proper usage and dosage of medications sold by HERD Pharmacy.

Our aim is to make certain that we are able to retain customer loyalty and that they eventually learn to come to only HERD pharmacy to buy their prescriptions. It is for this reason that we make all efforts that they have a single, complete source for all of their needs. Our pharmacists are therefore encouraged to pick up potential interactions with customers and we even make contacts with doctors in the area when needed.

As far as possible we try and inculcate in them to share the same information that any doctor may be giving with regard to particular medications. They are also asked to advice customers of possible reactions and to be aware of reporting the same to their doctor. We also instruct customers about correct dosage, especially for liquid medications that should be ingested using a proper measuring cap or spoon. Customers are also told to store medicines safely, out of reach of children.

Pharmacy Front-End Operations

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Pharmacy operations management takes into count the running of a business enterprise along with being part of the healthcare system and services. Thus pharmacy operations include both tangible and intangible characteristics. Healthcare pharmacy services are knowledge-based and require continuous customer-interaction and that makes for its intangible component in operations. The logistics and supply of services that form the crux of the functions in operations management remain the evident and tangible features of the pharmacy business.

It is the human workforce of a pharmacy that actually forms the interface between the customers and the management. There is little doubt that this is the most significant part of the pharmacy operations. It is the workforce that represents the organisation to the customers. It is this end of the business force that must remain responsible for the pharmacy to be seen as functioning in an optimal manner. It is imperative to have technically trained personnel who facilitate smooth operations management in synchronization with the realities of human behavior.

To keep the team well informed and keyed to their roles, management should follow on all inputs necessary for their peak performances. In this connection it would do well to be constantly reinforcing the Pharmacy Practice Regulations. The PPR-2015 that has been enforced by Pharmacy Council of India is meant to regulate pharmacy practice in India. Here are a few pointers that may always be kept in mind. As per the rules,

  • Dispensing of drugs should be carried by the qualified registered pharmacists only.
  • Renting of registration certificated to pharmacy owners is strictly prohibited.
  • Pharmacists who rented their registration certificates without attending dispensing services considered as misconduct and subjected for cancellation of their registration certificates permanently.
  • Pharmacists during working times should wear a white clean apron, black badge plate with name and registration number of pharmacists.
  • Registration certificates should be displayed visible to the public.
  • Along with dispensing services pharmacists should provide their professional services like patients counseling, adverse drug reactions reporting, and primary care to all uncomplicated simple illnesses. For this purpose a separate cell may be arranged within the pharmacy.
  • If any case of drugs dispensing carried by unqualified persons instead of qualified pharmacist, public may lodge their complaints against pharmacist directly to the registrar state or central pharmacy council.

For a while after this notification was introduced, social media went mistakenly rife with comments that pharmacists were empowered to open pharma clinics to diagnose disease and prescribe medicines. However no such provision is mentioned in Pharmacy Practice Regulations, 2015. A registered pharmacist is required only to dispense medicines on the prescription of a registered medical practitioner and can only counsel patients or care-givers on medicine to enhance or optimize drug therapy.

Patient counseling usually includes the following features:

  • Name and description of the drugs
  • Dosage form, dose, route of administration, and duration of drug therapy
  • Intended use of the drug and expected action
  • Special directions and precautions for the drug
  • Common severe side effects, adverse effects, interactions, therapeutic contraindications that may occur, including their avoidance and action required if they occur
  • Techniques for self-monitoring drug therapy
  • Proper storage of the drugs
  • Prescription refill information
  • Action to be taken in the event of a missed dose
  • To ensure rational use of drugs

In view of above it then becomes clear that under no circumstances may a registered pharmacist consider himself empowered under the Pharmacy Act, 1948 and Pharmacy Practice Regulations, 2015 to practice medicines or open clinics to provide medical care. Rigorous training is therefore part of HERD Pharmacy management procedure to keep pharmacists aware of their essential roles and responsibilities.

Brief History of Pharmacology & Pharmacy

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Pharmacology evolved as an independent science only in early 19th century. It is really interesting to explore the history of pharmacy. The making of medicines is rooted in antiquity in various parts of the world. Research studies attest to the use of medicinal plants since pre-history. We are certainly aware of sanjeevani buti, the medicinal herb carried by Lord Hanuman in our ancient mythological lore dating back to over six thousand years!

Sumerian records for prescriptions of medicines have been found on ancient tablets! So also ancient Egyptian pharmacological knowledge exists on various papyri like Ebers Papyrus of 1550 BC and Edwin Smith Papyrus of 16th century BC. Ancient Greece too – before, during and after Hippocrates – had experts in medicinal plants. Diocles of Carystus in 4th century BC is considered the source of Greek pharmacotherapeutic treatises. Greek physician Pedanius Dioscorides authored volumes entitled De Materia Medica that became the foundation for medieval texts and even Islamic medicine.

De materia medica eventually also influenced the Chinese medicine manual Shennong Bencao Jing or The Divine Farmer’s Herb-Root Classic in 1st century AD.  Japanese medicine men at the end of the Asuka period (538-710) and early Nara period (710-794) were akin to modern pharmacists. Baghdad saw its first pharmacies established in 754 under the Abbasid Caliphate and by 9th century these pharmacies became state-regulated.

Earliest known compilation of medicinal substances in Indian traditional medicine dates to 3rd or 4th century AD and are attributed to Sushruta, the famed physician of 6th century BC. In ancient India medicines were derived from vegetable, animal and mineral origins. They were prepared by experts who usually kept their knowledge secret. The traditional Indian system of medicine declined during the Muslim rule with Arabic or Unani system taking over.

The advances made in the Middle East in botany and chemistry led medicine in medieval Islam substantially to develop pharmacology. Al-Biruni (973-1050) wrote one of the most valuable Islamic works entitled Kitab al-Saydalah or The Book of Drugs offering knowledge of properties of drugs and outlined the role of pharmacy and the functions and duties of the pharmacist! Ibn Sina too described no less than 700 preparations, their properties, mode of action and their indications in his – The Canon of Medicine. Subsequently, the works of Al-Maridini of Baghdad and Cairo, and Ibn al-Wafid (1008–1074), were both printed in Latin, over fifty times!

In Europe pharmacy-like shops of apothecaries began appearing in the 12th century. In 1240 emperor Frederic II issued a decree by which the physician’s and the apothecary’s professions were separated. The western or Allopathic system of medicine came into India with the British rule and got state patronage. Prior to 1940 drugs were imported from Europe. It was only later that drugs of this system began to be manufactured in India.

In 1930, Government of India appointed a committee to look into the problems of Pharmacy in India and recommend measures to be taken. The committee published its report in 1931 and reported that there was no recognized specialized profession of Pharmacy. A set of people known as compounders were filling this critical gap. Soon after publication of the report Prof. M.L.Schroff started pharmaceutical education at Banaras Hindu University.

The United Province Pharmaceutical Association was established in 1935 that later became Indian Pharmaceutical Association. A code of ethics was drafted by the Pharmacy Council of India to guide pharmacists as to how to conduct themselves in relation to their patrons, public, profession and patients. This then lent nobility to the profession of pharmacy that became supportive for healing and treating people. The government till date restricts the practice of pharmacy to professional pharmacists. In fact just like the Hippocratic Oath for doctors, pharmacists too take a Pharmacists Oath!

I promise to do all I can to protect and improve the physical and moral well-being of society, holding the health and safety of my community above other considerations. I shall uphold the laws and standards governing my profession, avoiding all forms of misinterpretation, and I shall safeguard the distribution of medical and potent substances.

Knowledge gained about patients, I shall hold in confidence and never divulge unless compelled to do so by law.

I shall strive to perfect and enlarge my knowledge to contribute to the advancements of pharmacy and the public health.

I furthermore promise to maintain my honour in all transactions and by my conduct never bring discredit to myself or to my profession nor to do anything to diminish the trust reposed in my professional brethren.

May I prosper and live long in favour as I keep and hold to this, my Oath, but if violated these sacred promises, may the reverse be my lot.

GENDER APPROACHES – HERD GROUP PHARMACY DIVISION

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Pharmacists, more commonly known as chemists in our country, are healthcare professionals who practice in a pharmacy. It is a field of health sciences that focuses exclusively on the safe and effective usage of medications. As health care team members they are directly involved with patient care. To be able to do this they have to undergo university-level education to understand all about biochemical drugs, drug uses, therapeutic roles, side effects, potential drug interactions as well as be cognizant of monitoring factors for using medications.

It appears to be a good idea to staff pharmacies with women team members, particularly at the store counters. This would be especially useful to interact and respond to women customers walking into the medical store. It has been seen observed that women customers are generally more comfortable to talk to women on the workforce team. Such suggestions have been going around in the sector, emanating from several quarters. It’s been given to understand that the presence of a lady makes female customers (already be troubled by disease and patients back home) instantly comfortable.

Aside from it being a great idea to increase the sales process, it would also work for enhancing the much needed gender equity in the pharmacy sector. In our country very often advice is sought from pharmacists regarding medications to be taken for general ill- health conditions. The best of us may have done so at some point. Since most medical stores are run by men there are hardly any women present to quell doubts arising for women customers. So it’s a good idea to have women pharmacists to tackle issues faced by female visitors.

More often than not in case of mild ill-disposition like common fevers, cold, coughs, and headaches, it is quite common for pharmacists to be quizzed for suitable remedies. If a pharmacy is closer at hand than a doctor many people simply walk up to the medical store and seek guidance as to what medicine should be taken. In the case of women customers having female pharmacists across the counter may be a sound idea to counsel such women as to the best course forward.

By and large, although sizeable numbers of females pass out of pharmacy education each year, a pharmacist’s job is not yet considered as an ideal job for women. Such conservative thinking and traditional opinions continue to plague the sector that keeps women largely out of it. HERD Pharmacy plans to recruit women with the aim to induct willing female pharmacy staff to enhance their diverse roles and to make the best use of their skills. We are keen to make our pharmacies women-friendly so that women customers may approach comfortably and be able to share whats on their mind.

“The feminisation of pharmacy is a fascinating insight into the overall make up of the pharmacist workforce…” ~~ Anas Hasan