Health First – Caring for Rural Poor

HERD Foundation regularly organizes health camps in rural areas where it has been proactively working with tribal and rural populations. The objective is not simply providing health services but also creating locales where entire communities are sensitized to the dire importance of staying healthy. Camps draw out sick and infirm men, women, children and elderly in need of medical help. These camps have the benign presence of generous doctors who offer their services wholeheartedly.

The good doctors are instrumental in demonstrating to the associated medical team staffers how health issues may be dealt with rural communities in an empathetic and interactive manner. Camps are usually well attended as a result of pre-publicity that is done to mobilize patients, whose names, and follow-up details are duly registered. The camp activities usually also include sharing information about preventive measures and awareness on issues of health and hygiene.

As a well-known NGO in these parts run by Dr Amol Deshmukh, HERD Foundation recently organized two special, almost-free medical heath check-up camps for tribal people at Pauni in Ramtek Tehsil and for townspeople of Saoner. Held on January 10 and 12 respectively the camps had 180 patients at Pauni and 175 patients at Saoner to benefit from the care provided by the medical team. Each and every patient was given a personal health card; their details recorded and were offered counseling on the need to stay fit.

The health camps were for the benefit of rural and tribal populations living in Saoner town and Pench forest areas. They were intimated about the health camp through distribution of leaflets giving relevant information and by word of mouth publicity. The camps held from 10:00 AM until 02:00 PM extended well over the stipulated time as patients kept arriving steadily. A token fee of Rs 10 at Pauni and Rs 20 at Saoner was charged for offering a range of services.

As patients lined up before meeting the specialist doctors, they were taken care of by a medical team that recorded their history and basic profile – blood pressure, weight, physical examination by stethoscope and so on were all recorded in their health card file. Medicines were also prescribed and provided to patients who were diagnosed and were advised with due follow up to their ailments with HERD Foundation doctors visiting Pauni and Saoner.

The Pauni camp was monitored by Dr Amol Deshmukh and Dr Suchika Gupta Deshmukh – both co-founders of HERD Foundation. Dr Anuprita Bhadage and Dr Hemlata Kashyap, doctors devoted to Pauni Tribal clinic attended to the patients. In time Dr Suchika Gupta also undertook diagnosis and counseling for the benefit of the tribal patients. The range of afflictions included blood pressure, infections, skin disorders, diabetes, asthma, orthopedic injuries, abdominal pain, back pain and seasonal disorders.

The Saoner camp with a focus on orthopedics had the benefit of the presence of Dr Kuldeep Deshpande, orthopedic doctor from Sancheti Hospital, Pune who offered his services in the camp. Along with him Dr Sushma Gupta, Dr Kanchan as general physicians were examining and prescribing treatments to the patients. Dr Suchika Gupta present at the camp keenly observed the activities of the medical camp. Of the total number of 175 patients visiting the Saoner health camp 60% were for orthopedics, 25% for skin ailments and nearly 15% for general and pediatrics.

Dr Amol Deshmukh has been organizing these health camps under the auspices of “Doctor Aaple Daari” or “Doctor At Your Doorstep” consistently over the past three years, benefitting countless poor villagers in the region. HERD Foundation promotes such health camps with the aim to provide healthcare and awareness on fitness by rural populations. Follow ups are important to maintain quality of health camps and they also help to retain the faith of the people on the diligent treatments.

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HERD Pharmacy Adopts Staggered Approaches

 

IMG-20170730-WA0010Since launching HERD Pharmacy two years back, HERD Group has been following a conscious decision to adopt a staggered approach in rolling out more outlets after due checks and balances. In some instances it makes complete sense to go for a full rollout. Like for instance the recent inauguration of the HERD Pharmacy and Clinic outlet at Saoner on August 1, 2017. HERD Pharmacy at Saoner is the first set-up outside city limits of Nagpur. It is a small town located north of Nagpur on the bank of Kolar River and is about 36 kilometres away.

In case of opening stores within the city we are yet following a more cautious approach. We feel it is better to make use of a staggered rollout adopting a gradual spread out process. The pharmacy team believes this approach has some advantages for us, at least for the time being.  The present scenario of market demand, property location and competitor’s positioning, will have us deciding only after minimizing risks and to continue making important improvements in engaging customer support.

A staggered rollout decidedly reduces risk while facilitating changes before you make the next important move. For instance when we plan to open more stores, we will do so by reducing risk by thoroughly checking out criteria like location, static traffic, visibility and competition in the area. After such evaluation and market viability will we make informed decisions on where and when to launch the next store.

We also believe that a staggered rollout will allow us to make effective changes in different areas. We will have to test things as they go, including customer percentages and need for improvements. By the time a new store is established it should be made user-friendly and operational from day one. For this we will have to transfer experienced staff to newer locations. Also new locations will have to seek out direct customer interactions, perhaps door to door initially so as to introduce the set-up.

HERD Pharmacy is fast emerging as a very visible health-care provider in the city. With its well-known backdrop of having been inducted by medical doctors and trained pharmacists, our chain stores are experiencing increasing traffic in several locations. Initiatives designed by a proactive HR department bring motivated health care providers to offer their best services taking customer care to greater heights.

HERD Pharmacy is considering additional locations and the marketing division is keeping a tab on locations and options. The next few months will be critical to step up retail-based clinics along with pharmacies. The gradual expansion plans will of necessity focus on recruiting staff and undertaking training for seamless health-care provision.

“Our attempt is to try and make it easy for shoppers and patients to really get the right care in all our locations, in quick time” says Dr Amol Deshmukh, promoter of the chain stores. “Especially in outlets attached with clinics we hope to focus on treating allergic reactions, common colds, coughs, earaches, stomach aches, throat infections and so on.” The clinics will provide physical examinations as also be offering referral services.