Importance of Modern Medicine

For all our bonhomie, congeniality and carry-on-living lifestyles, the fact remains that majority of the people around the world are ailing. Statistics as per a new analysis tells us that just one in twenty are healthy in any given year! This new analysis based on the 2013 Global Burden of Disease Study finds that more than 95 per cent of the world’s population is ill. Alarmingly, over a third suffers from more than five chronic illnesses.

These findings while certainly very distressing should be taken with some equanimity. The availability of modern medicines provides health care by offering ease to help people recover and experience wellness again. The importance of medicines cannot be discounted nor disregarded in coping with infection or disease so widely rampant among human beings. The past century has seen modern medicine increasingly provide respite and succor to mankind. Allopathic medicines have truly proved to be a boon for human health.

The very word medicine is derived from the Latin word ‘ ars medicina’ that means ‘the art of healing’. The middle of the 20th century saw real advancement in medical science. Ever since then to this day research and developments have continuously advanced the medicinal field. It is absolutely true that human knowledge has accelerated the study of medicine making it one of the most important areas in safeguarding human health. Modern scientific medical drugs help in properly assisting patients to recover from their sickness.

Modern medicines remain a reliable source for treating human diseases. Alongside, the availability of advanced diagnostic technology has been a value-added facet to medical science. With state of art medical equipment that can probe and gauge disorders in the human body, it is only a matter of time that appropriate medication helps in healing the body. Another wonderful dimension of modern medicine is the way it helps in prevention of diseases. Maladies are prevented by ingesting or injecting proper medicines and inoculations.

Since detection of disease has become so much easier and less time consuming, proper dosage of necessary medicines assist in fighting diseases to offer complete treatment. Doctors now do not have to go by trial and error since human body diagnosis and profiling by modern methods help in identifying the exact ailment or syndrome. With cutting edge tools and technologies available today for detection of diseases, precise medications help in curing a patient quickly, even before the problem can grow bigger.

It is all thanks to medical science that we are treating patients so much more successfully than before. With treatments available for most diseases today, medications offer respite for health issues ranging from physical, mental to psychosomatic. With medicines offering healing opportunity to patients, people feel more secure because they know that the treatments are available. Pharmaceutical companies ensure that medicines and drugs are always available on a large scale and can be provided to people at low costs.

Pharmacology science has actually revolutionized the medical world. Medications now offer cures for common illnesses and also for critical diseases giving better health benefits to people everywhere. Pharmaceutical medicine is the medical scientific discipline concerned with the discovery, development, evaluation, registration, monitoring and medical aspects of marketing of medicines for the benefit of patients and public health.

HERD Pharmacy medical stores salute to this indefatigable spirit of Pharmacology in rendering yeoman service to people in need of modern medicines to reclaim their good health.




Images – Courtesy Google


Started in March 2017, HERD Logistics emerges as a reliable goods-transport service division of the HERD Group of Companies. Headquartered at Nagpur, in Central India, the unit offers transportation services coupled with tailor-made solutions to meet the requirements of its clients. Forging working-links with some of the best-in-the-business it combines broad outreach and grip over local market realities to give operations its cutting edge.

Providing hassle-free freight services from the center of the country, HERD Logistics offers 360 degree radius coverage. Its forte lies in planning, executing and control over movement of consignments. These suitably match with its ability to manage smooth run of goods while in motion from destination to destination. Also consignments are covered by insurance thereby assuring safety of goods.

Leveraging on wide-ranging logistics and communications outreach, the team working on this unit efficiently create cost-effective solutions tailored to meet all kinds of transport needs. It has therefore established itself through flawless freight forwarding services, carefully synchronized with factors like timeliness, flexibility, swiftness, safety and reliability.

The division works with the twin mission of –

  • Being committed to providing inclusive logistic solutions in an efficient, reliable and affordable manner, and
  • Gaining and retaining confidence and trust of valued customers by conducting business with complete honesty and integrity.

The Team comprises of professionals led by Mr Shriram Paralkar who knows all there is to know about the business.  Alongside Mr Vijay Satpute efficiently manages tasks to serve people and organizations in need of transport operations, cutting across state borders. Together they successfully handle operations with in-depth understanding of the trade.

It is this team that is the driving force for HERD Logistics to facilitate our unmatched services. Their guidance takes the company to new levels, charting out new territories for expansion. As an upcoming logistics service provider, HERD Logistics offers transportation of goods and materials and relocation of all kinds of cargo across destinations.

HERD Logistics is distinguished through its operational excellence which is the corner stone of all integrated logistics solutions that the division offers to clients. The team of professionals monitors every aspect of the operational performance. With required formats and best practices in place we maintain optimal control over operations.

The company believes there is always room for continuous improvements. We focus on developing highly advanced logistics technology through in-house facility of skilled IT personnel. Our key strength lies in seizing business opportunities for which we rely more on our proven track record of quality operations and a tradition of integrity.

We have consistently demonstrated collaborative approaches that are the backbone of this business. We work with clients to offer the most suitable logistic solutions tailored to meet their exact needs. Our work methodology enables us to create a name to reckon with and our work ethos helps us deliver efficient cargo services. We have always remained duly responsible for stock control and timely delivery.

The works are equipped with modern communications that helps in accessing and handling entire relocation and cargo transportation needs for customers. The latest tracking facilities enable us to provide exact status of the consignment on the move. Moreover, our experienced team can quickly assess a critical situation, identify transportation alternatives and implement a delivery solution that meets your time and cost requirements.

Following strict safety standards and superior quality control we take pride in our professionalism and speedy execution of assignments. Under the proactive style of working and association formed with leading freight forwarding companies that extend due support we hope to reach every corner of the land.

Smog-Apocalypse: Death by Breathing


It was the London of the 20th century mired in low hanging pollution that infiltrated the foggy city, when the word “smog” was coined for the first time. Today many Indian cities face this lethal condition. And many more will soon face yet more dire consequences if corrective steps are not taken. A known reason for pollution laden air is of course our ever increasing vehicular traffic. Add to this industrial smoke and effluents coming out everywhere. Lace this with construction dust, crop burning smoke and mushrooming thermal power stations. Soon our towns and villages too will be engulfed in this all pervasive smoggy grip.

There was a time when we actually romanticized the morning mist and thought of it as clouds settled on earth! The charming smoky invisible pall was actually cast by water droplets in the air! Sunlight reflecting off this hazy atmosphere was sans pollution. With the land cooling down, air became less able to hold moisture and water condensed in the air. This is the fog that happens in early winter mornings that automatically gets erased when the sun comes out.

There are all kinds of fog. Radiation fog is when temperatures are cold and there are no winds. Valley fog is fog that fills a valley and may last up to days because of the unique topographical layout. Upslope fog happens on hillsides while coastal fog occurs on coastlines. When fog forms ice crystals over surfaces it’s known as freezing fog. But fog turns into nasty haze when pollutants carried by wind currents gather and settle with the fog. This pollution laden hazy fog full of low-lying ozone is what is now commonly known as smog.

Smog is a killer. It makes you cough and burns eyes since it’s made up of ozone. When pollutants like nitrogen oxides react with the sunlight to form ozone then it’s not such a good idea to breathe it. Aside from sore throats and eye irritation it can lead up to chronic asthma. It also severely impacts productivity of agriculture in rural areas. These symptoms are now very common in most Indian towns and cities.

Smog is now a real threat to our social and ecological damage. Air pollution is certainly a very serious issue. In rural areas it is fuel-wood and biomass burning and in urban sites it is adulterated fuel, vehicle emission, traffic congestion and factory smoke that are major sources of pollutants that smog up particulate pollution to gag people. Although India has a low per capita emissions of greenhouse gases but the country as a whole is the third largest polluter after China and USA.

Continued exposure to particulate matter leads to respiratory and cardiovascular diseases such as asthma, bronchitis, lung cancer and heart attacks. Since 2010 studies have been revealing that outdoor air pollution is the fifth-largest killer in India. Around 620,000 early-deaths occurred from air pollution-related diseases in 2010 itself. According to a WHO study 13 of the 20 most-polluted cities in the world are in India. And the 2016 Environmental Performance Index ranked India 141 out of 180 countries.

There has been vociferous activism mostly by science backed NGOs that spurred action for improvements in air quality testing and monitoring. The Air (Prevention and Control of Pollution) Act was passed in 1981 to regulate air pollution. In 2015 the government together with IIT Kanpur launched the National Air Quality Index. In the last fifteen years India has been working unremittingly on regulatory reforms for improving its air quality. Most Indian cities however continue to violate air quality PM10 targets.

Respirable particulate matter pollution continues to be a key challenge. In May 2014 the World Health Organisation announced New Delhi as the most polluted city in the world. In November 2016, the great smog of Delhi created an environmental event that saw the city and neighboring region covered in dense smog. The present scenario is not much different and once again north India is struck by smoggy conditions with thick haze and air quality remaining at hazardous levels. Aside from the NCR area many more cities are experiencing smog with people literally gasping for breath. Smog-apocalypse or death by breathing is actually a fact now. Click on the link below to check out air pollution in India – Real-time Air Quality Index Visual Map:

Pharmacy Front-End Operations


Pharmacy operations management takes into count the running of a business enterprise along with being part of the healthcare system and services. Thus pharmacy operations include both tangible and intangible characteristics. Healthcare pharmacy services are knowledge-based and require continuous customer-interaction and that makes for its intangible component in operations. The logistics and supply of services that form the crux of the functions in operations management remain the evident and tangible features of the pharmacy business.

It is the human workforce of a pharmacy that actually forms the interface between the customers and the management. There is little doubt that this is the most significant part of the pharmacy operations. It is the workforce that represents the organisation to the customers. It is this end of the business force that must remain responsible for the pharmacy to be seen as functioning in an optimal manner. It is imperative to have technically trained personnel who facilitate smooth operations management in synchronization with the realities of human behavior.

To keep the team well informed and keyed to their roles, management should follow on all inputs necessary for their peak performances. In this connection it would do well to be constantly reinforcing the Pharmacy Practice Regulations. The PPR-2015 that has been enforced by Pharmacy Council of India is meant to regulate pharmacy practice in India. Here are a few pointers that may always be kept in mind. As per the rules,

  • Dispensing of drugs should be carried by the qualified registered pharmacists only.
  • Renting of registration certificated to pharmacy owners is strictly prohibited.
  • Pharmacists who rented their registration certificates without attending dispensing services considered as misconduct and subjected for cancellation of their registration certificates permanently.
  • Pharmacists during working times should wear a white clean apron, black badge plate with name and registration number of pharmacists.
  • Registration certificates should be displayed visible to the public.
  • Along with dispensing services pharmacists should provide their professional services like patients counseling, adverse drug reactions reporting, and primary care to all uncomplicated simple illnesses. For this purpose a separate cell may be arranged within the pharmacy.
  • If any case of drugs dispensing carried by unqualified persons instead of qualified pharmacist, public may lodge their complaints against pharmacist directly to the registrar state or central pharmacy council.

For a while after this notification was introduced, social media went mistakenly rife with comments that pharmacists were empowered to open pharma clinics to diagnose disease and prescribe medicines. However no such provision is mentioned in Pharmacy Practice Regulations, 2015. A registered pharmacist is required only to dispense medicines on the prescription of a registered medical practitioner and can only counsel patients or care-givers on medicine to enhance or optimize drug therapy.

Patient counseling usually includes the following features:

  • Name and description of the drugs
  • Dosage form, dose, route of administration, and duration of drug therapy
  • Intended use of the drug and expected action
  • Special directions and precautions for the drug
  • Common severe side effects, adverse effects, interactions, therapeutic contraindications that may occur, including their avoidance and action required if they occur
  • Techniques for self-monitoring drug therapy
  • Proper storage of the drugs
  • Prescription refill information
  • Action to be taken in the event of a missed dose
  • To ensure rational use of drugs

In view of above it then becomes clear that under no circumstances may a registered pharmacist consider himself empowered under the Pharmacy Act, 1948 and Pharmacy Practice Regulations, 2015 to practice medicines or open clinics to provide medical care. Rigorous training is therefore part of HERD Pharmacy management procedure to keep pharmacists aware of their essential roles and responsibilities.

HERD TECSOL – IT Arm of HERD Group of Companies

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Images – Courtesy Google

HERD TECSOL is a private limited IT company attached to the HERD Group of companies. It came into existence in June 2016 that makes it a very young startup, just barely beginning to get noticed. Starting in a small way, it was self-financed and operated by founders Dr Amol Deshmukh and Dr Suchika Gupta. IT Manager Jigar Joshi runs the operations with help of a small team. As yet in its early stages the company is doing it all – developing, testing and marketing its IT services brand.

As we all know pretty well a startup company is an entrepreneurial venture that typically follows an emerging, fast-growing business aiming to connect with the marketplace. Improvising a viable business model around the idea, HERD TECSOL offers IT services through the platform offered by HERD Group of Companies. Small in size it is gradually working its way around to develop and validate its existence.

On a typical day we can see IT Manager Jigar Joshi responding to numerous in-house projects spread across the city as well as catering to out-station assignments every now and then. Just last week took him to Kurha and Titamba villages of Amravati district to install biometric machines in two remote schools located there. Fixing biometric machines, CCTV cameras, or computer peripherals as and where needed, he is also catering to installation of IT communication gadgets in sync with service providers.

It is ongoing research that opens up new markets. Aside from regular in-house jobs that come, HERD TECSOL watches out to offer services in under served areas. For doing this the manager has to stay alert around the local market to grab upcoming opportunities. With increasing number of web-based IT services the potential is definitely out there. Our best route as of now has been through the in-house niche that helps us to reach out to known institutions. We are now ready to offer IT services to the open market as well.

As HERD TECSOL prepares itself for offering needed IT services and skills, the team is advised to keep honing their talents to serve and ensure that they are at par with existing trends and requirements. Whenever feasible they attend seminars and conferences sponsored by IT sector to stay up to the mark in an industry that works on current knowledge. Credibility in the IT industry is critical and HERD TECSOL strives at being successful as a reliable IT company.

The founding directors of the company launched it with the knowledge that their networks and skilled operational team will help it get on its feet in the all-pervading robust IT environment. They were not wrong in their assumption. With a planned business approach in line with the HERD Group credentials it has been an experiential process thus far.  The team uses its work experience to identify customers, services, features and IT products that make it known as a hub for information technology. Satisfied customers will be our best bet to lay the foundation for HERD TECSOL.

As of now the prognosis looks good and we have secured good business even as we look beyond the potential of just profits. The small team wearing all kinds of professional hats is working hands-on with all kinds of tasks.  They have undertaken work for reputed companies and venture on in every direction to turn it into a profitable venture. They are confident to take on increasing targets for IT delivery services.

With customers in academia and education the going certainly looks good. Although the information technology industry can be highly competitive HERD Group of companies is confident it can establish HERD TECSOL on its own credentials with a stronger business plan and by offering innovative services. It is the drive and efficiency of the team that will pave the way to future success.

Agony & Ecstasy of Organic Farming

HERD Organic Farms (HOF) has been working on organic farming practices right from day one. Knowing full well about the hazards caused by chemical-based farming, HOF was all prepared to face the distress of diminished production, lengthy transition period and unavailability of ready market. The grim picture did not discourage the team that went on ahead to rally around teething problems of organic farming. Tiding over the hindrances in organic farming the team worked with due diligence and relentless efforts to promote organic farming production.

The team pushed forward even as the fear of less production and unavailability of a premium market loomed large. It was a sense of inner conviction that had HOF promoting its organic produce and it has been a real struggle to survive in the face of the wider non-organic market. Joining hands with other organic growers who banded themselves under a common group, the intention became to make people aware of the positive health benefits of organic produce and to cull out a consumer clientele keen on demanding organic fruits and vegetables.

Approximately 42 acres of farmland spreading around the periphery of buffer areas of the Pench forests is marked out for phased organic cultivation. As of now vegetables are being grown under half-acre covered net structures with complete organic inputs. The team headed by Mr Anil Khare has also created a small open-structured radial vegetable garden that can grow up to 15 kinds of different vegetables within its circular layout. This well-laid out round plot of land includes rows of beds of flowers, fruits and vegetables that are grown with organic fertilizers and pesticides. It is a delightful spot.

HOF organic produce is free from pesticides and insecticides and absolutely safe for healthy eating. It may not be wrong to suggest that you could pluck cucumbers and tomatoes right off the plants and eat them straight away. They are that uncontaminated and this is also because the region is cut off from the main road and still pretty pristine. The monsoons made it clear that the area can also get disconnected a brief way from the road in case of heavy showers, making it challenging to commute to and fro.

HOF has been motivating the surrounding local farmers settled in the nearby Chargaon village to adopt organic farming methods. Majority of the farmers are following suit. The team felt that spreading awareness and creating a hub for organic farming would be an appropriate measure to promote organic farming in this region. Despite having earlier used chemical inputs to increase production several farmers are now joining hands for the more arduous task of following organic farming practices.

Farm manager Anil Khare feels that there is a need of cohesive efforts from all angles for promoting organic farming. Decidedly a disturbed rain cycle has added to the farmers’ woes and therefore better water management becomes the number one priority. Next, it would be fruitful to move away from mono-cultures in which crops are farmed in single-species plots. This is why HOF is now venturing into crop rotations and mixed planting that is a better alternative for conserving soil and enhancing environmental conditions.

HERD Organic Farms is currently following its well chalked-out and unambiguous directives for sustained organic farming practices. Working on both financial and technical provisions for the planned outcomes, the team is well aware that mere regulated inputs will not be enough to garner desired output. The path to organic farming is tough and it is definitely a more demanding occupation than conventional farming, that itself is so grueling.

HOF prepares and uses bio-fertilizers and bio pesticides to enrich the soil. The team is attentive in application of composts/organic manure that is produced right on the farm. Appropriate infrastructure has been set up for organic matter to be duly processed and prepared. These operations are of course quite labour intensive and costly as well. HERD Organic Farm is committed to gain the desired results by working every step of the way to enhance organic cultivation. These initial years will be tough and despite loss in yield and lack of fluid marketing processes the team presses on, on its chosen track.

“Teacher’s Day”


Teacher’s day in India embodies the very spirit of our traditional guru-shishya (teacher-student) bond. In present times with education fast turning into a mechanized process – computer smart boards, internet connectivity and global learning, this customary relationship gets a shot in the arm when students pay homage to their teachers on this special day.

It was on September 5, 1965 that a group of illustrious students of Late Dr S. Radhakrishnan decided to pay their respects on his birthday by organizing an event. Dr Radhakrishnan, the renowned teacher who by then had gained widespread regard, expressed his wish that instead of celebrating his birthday he would appreciate it better if the day was commemorated as ‘Teachers’ Day’.

Since then 5th September has been celebrated as Teachers’ Day and the trend continues till date. It was a rare, thoughtful gesture that stands us in good stead. The day denotes the cherished relationships students enjoy with their teachers. Traditional Indian culture as well as different religions of our country – Hinduism, Jainism, Sikhism, Buddhism – all believe in the subliminal spiritual relationship and mentoring accorded by gurus or teachers.

Be it any genre of knowledge – academic, spiritual, musical, scholarly, professional – we all need a dedicated guru or teacher to guide and instruct us. It is while such knowledge is being imparted that students develop respectful relationships for their mentors. It is the teacher’s capacities to teach, drill, educate, instruct, inculcate, enlighten, and inspire that makes them so venerable. It is teachers who eventually mold the student’s minds to make them master their chosen field of education.

This day is therefore marked out as a tribute to the unfailing contributions made by teachers in all spheres of our lives. The birth anniversary of a great teacher transforms into a day for upholding the guru-shishya tradition in all its dignity and reverence. How better can it get. We all certainly do have our own memories of the way we celebrated in school. The one common thing done by seniors was to role play teachers to demonstrate appreciation.

Dr. Sarvepalli Radhakrishnan born on September 5, 1888, came from the pilgrim town of Tirutani. It was his brilliance that took him to Tirupati and later Vellore for further education. Subsequently he attended Christian College in Madras to study philosophy. His concentration and sense of conviction brought him recognition as a noted philosopher.

An evocative teacher he was quite popular with students. He became a professor at Calcutta University and then served as Vice-Chancellor of Andhra University from 1931 to 1936. In 1939 he was appointed Vice Chancellor of Banaras Hindu University. Two years later, he took over the Sir Sayaji Rao Chair of Indian Culture and Civilization in Banaras. In 1952, Dr. Radhakrishnan was chosen to be the Vice President of the Republic of India.

September 5th therefore becomes the day to remember this great statesman whose humble submission to turn his birthday into Teacher’s Day speaks volumes of his humility and regard for teachers.  Today is an occasion for us to remember our teachers and their role in contributing to our learning and development. It is our teachers from school and college who made it possible for us to be what we are today. It is day to appreciate their patience, industry and perseverance in shaping our minds and thought processes. It is a day to value their role in our lives.

गुरु ब्रम्हा गुरु विष्णू

गुरुः देवो महेश्वरा

गुरु शाक्षात परब्रम्हा

तस्मै श्री गुरुवे नमः

Gurur Brahmaa Gurur Vishnu

Gurur Devo Maheshwarah

Guru Saakshaata Parabrahma

Tasmai Shri Guruve Namah