Retail Therapy – God is in the Details

HERD Pharmacy division offers a wide range of goods other than medications and health products that are all offered at retail pricing. The expanding workforce is provided with training, business information and advice as to how to go about making sales that hit the roof. The recent Maha Bachat Mela at the pharmacy located at Khamla is a case in point. Newly set up a few months back, the team needed to build up a retail customer base.

We have learned it along the way that retailing cannot be looked upon at, on an as-is-where-is basis. Proactive customer service to create a positive retail customer experience is going to be vital for establishing presence in an open market. And completion is right across the street and everywhere. This is why the focus has always been on a coherent and practical retail service model that would differentiate us from the others.

The sales staff at the front-end and back-end as well as from management level from top to bottom follow the essentials to help deliver exceptional customer service experience. We continuously drill the minds of our sales staff to exert themselves to befriend and convert customers who walk in through the door. Our salespeople have been ingrained to not just inform but also inspire, educate, and instill confidence in them so the next time round they want to walk in for another wonderful shopping experience.

We do not allow disengaged employees because such will become risky propositions. What we aim for is that when a customer walks in our sales staff should push himself/herself out of their comfort level. Whether they want general medicines, cosmetics, or a health product sales staff should be helping them make their purchases in a manner that will make them return back for more shopping later.

So how do they do it? Staff puts on a supportive attitude and encourages shoppers to try out new things apart from what they actually came in to buy. Overtime they have been trained to learn how to form customer-centric relationships. Offering the team members a certain leeway to chat up with clients, we know for sure this little bit of extra time acts as a fillip to approach and engage often times with total strangers!

New shoppers who venture into the store are happy about the exceptional experience. They are instantly at ease with the friendly atmosphere, attitude and manners of the attending staff. Soon in good time we hope to make them regulars. The Maha Bachat Mela held last week brought in very many new customers. The success of the three day event makes us plan for more such events on occasions.

HERD Pharmacy has been offering very simple concessions to drive home the point that we mean business. The one way in which we engage with them is over the counter or through a call to engage with them and assist them make their purchases. Simple gestures and free home delivery is to really attract them to respond to our customer service. We follow the simple dictum – make the customer happy.

Staff has been trained to employ measures that ensure a few norms in place. Like for instance greeting customers in a way that makes them want to buy and keep coming back. We pay attention and let repeat customers know that we recognize them. Anything goes to start a conversation – politics, cricket and the weather! And a bit of conversation is always good to set the ball rolling.

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Need to Reinvent Institutionally

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One of the most difficult things to do after building a respected organization is to reinvent the institution that may perhaps not be performing to its full potential. The best amongst us often face strange snags – embedded cultures, weighty reputations to live up to and worst of all resistance to change. With passing time, all of this makes it yet harder to transform organizations in order to take them to the heights they deserve to reach.

Apathy, lackluster culture, or vested interests can really put a spanner in the works! The best efforts and an established reputation would not be visible to the outside world, if new, innovative things were not to occur in an institution. We have to therefore continually plan for culling in the state of the art goings-on in the world of medicine so that we can be abreast with modern world of medical education.

‘So what have you done lately’ may well be the question of the brave new modern medical world! ‘So what’s new’ – this oft asked common-place query should really become an impetus for all of us to look for answers that lead us on to explore avenues for expanding our horizons. As affiliates in the management of these medical institutions, the common search in these establishments would help determine and differentiate issues that hamper progress and growth. There is only way for them to go – and that is up!

The need really is to develop and enlarge the framework of these medical institutions so that they outshine and grow alongside world class institutions. This is essential to allow them to emerge as recognized institutions of higher learning across the globe. One cannot afford to sit on past laurels nor allow any kind of complacency to set in. Such might obstruct plans for envisioned transformational processes. In all likelihood these then would be successful steps that will alter the course of these institutions.

When Shri Ranjitbabu Deshmukh and his devoted team took over the reins of NKPS Institute of Medical Sciences and Lata Mangeshkar Hospital, few outside of Nagpur even knew it existed. In no time these coveted institutions had made their mark in Central India, doubled residential students, jumped student enrollment, and now the Medical College and Hospital attract the best talents and students from all over.

So much groundwork and effort has gone into the Institutions to bring them to their present stature. Undoubtedly it has been the vision and vigil of the founding fathers that serves as an inspiration to this day. Putting up the right people together with given responsibility and due authority helped in making everything work and grow. Decisions were made that made things going bigger and better.

And now once again the time has come to strengthen affairs with a plan of action. The present sets of guardians have a vision in place. Added to this, they have the propensity to act, to make decisions, to make things happen. The team is a strong believer in opportunity. And looking into the kind of prospects and targets that appear quite reachable, they sense the time has come to move fast to be at pace with contemporary medical science around the world.

Some of the opportunities that have of late presented themselves make it urgent to move forward for the rapid growth that is for the asking. New joint ventures, new technology and new associations will most certainly offer a lot more opportunities. There is so much ahead going on in the medical world of which we have to become a part. And we have to take advantage of it. It is in this context that both Dr Amol Deshmukh and Dr Suchika Gupta want to reinvent institutionally to be ready for the next level of achievement. With an inherent propensity to get things done, it is time to create the environment to get the faculty involved in this vision to succeed beyond expectations. And that’s the very real transformation through which they want to lead the change.

International Midwives’ Day 2017

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May 5 is celebrated as International Midwives Day. The day was marked out by the International Confederation of Midwives in 1980. However it took time for the concept to take off and it was finally formally launched in 1992. Celebrated all over the world, this year’s theme is “Midwives, Mothers and Families: Partners for Life!”

As we all probably are aware a professional in midwifery is known as a midwife. Midwifery is really only what is commonly understood as obstetrics that is the health science profession that deals with pregnancy, childbirth, and postpartum care including care of the new-born. Midwifery deals with continuity of care with the primary responsibility of care and well being of childbearing women.

In our country too we have always had the traditional Dai who actually took on the responsibility much like the trained midwife in assisting pregnant women with the birthing process. Aside from this they also offer due support to the women when needed. Many government and non-governmental programmes of late have focused on enhancing the role of dais to make them take on a more educated role.

The dai turned midwife has a critical task in health counseling and education of pregnant ladies. Especially in rural areas and remote locations lacking hospital facilities, the midwife may be the only recourse for families and communities for assisting with childbirth. Therefore looking into the essential role played by the midwives in India, several innovative training programmes have come up that involve antenatal education and preparation for parenthood for new mothers.

The midwives role aside from assisting expecting mothers also extends to sexual reproductive health and child care. With increased esteem and regard given to the midwives role they are now increasingly practicing in all kinds of settings besides the home. Adapting to their new found status they are playing an integral part in communities, hospitals, clinics and health units. Trained Dais with demonstrated competencies are being registered as legally licensed to practice midwifery.

Today’s midwife in India is recognized as a responsible and accountable professional who works in partnership with government or non-governmental agencies in giving necessary support and care during pregnancy, labour and postpartum period, along with providing care for the newborn infant. Such care includes preventative measures, promotion of normal birth, detection of complications in mother and child, accessing of medical care or other appropriate assistance and the carrying out of emergency measures.

HERD Foundation offers salutations to midwives on this International Midwives Day knowing full well that they play a unique role, especially in rural settings. Rural communities are grateful for their partnership in promoting health-care for mothers, infants, and families. They remain culturally sensitive to their job working with families and healthcare givers. HERD Foundation joins in to commend their essential role on this International Midwives Day!

Virtual International Day of the Midwife (VIDM) 2017

The Virtual International Day of the Midwife (VIDM) is an annual free 24-hour online international conference celebrating midwifery and birth-related matters on IDM.  This year sees the 9th annual conference and is organized by individuals having backgrounds in midwifery, education and online facilitation. The committee gives their time voluntarily and is proud to offer this conference entirely free of charge in order to enable midwives, and others interested in the birthing process, to network and participate in continuing professional development. Here is the link to get access to the VIDM 2017:

https://vidofmid.wordpress.com/vidm-2017/vidm-2017-programme/

 

 

 

 

 

 

 

Preparedness Training for Youth Employability – Celebrating World Population Day

Preparedness Training for Youth Employability – Celebrating World Population Day

 

YuvaConnect Training

Dr Amol Deshmukh Handing over Training Certificates

World Population Day is observed on July 11, around the world to create awareness about population growth and related issues. UNO has declared 2014 World Population Day theme as: Investing in Young People. It is a call for investments in support of the largest-ever generation of youth. As the world population edges on we stand at the threshold of 1.8 billion young people who are shaping social and economic realities, challenging norms and values, and building the foundation of the world’s future.

Youth has profound implications for development and all opportunities are to be given to them that have implications on sustainability, access to health services and youth empowerment. HERD Foundation has since inception continued to invest in youth. Our YuvaConnect initiative has been consistently involved with youth from rural areas who have been accorded membership to help them participate in various initiatives like Employable Education, Healthcare, Training and Development.

The Arvindbabu Employment Fair organized by HERD Foundation on January 18, 2014 had 10,297 youth from Nagpur City as also the adjoining rural areas of Parseoni, Saoner, Katol, Bhandara and more. This initiative was a runaway success that brought job opportunities to the door steps of the youth of Nagpur District. The employment fair received a whopping 15911 registrations from prospective job seekers. A total of 4700 vacancies were on offer by more than 40 ‘A’ listed companies. These companies offered placement to 1552 applicants on the spot with job-offer letters furnished there and then.

The fair catered to all types of jobs for undergraduates, graduates and post graduates. Also suitable positions were on offer for high school pass and college drop outs. Spelling out appropriate possibilities for employment options, the fair offered hope and optimism for job-seekers who moved about with smiles and anticipation for transforming their lives. Our entire focus after the job fair was on trainings for youth to prepare them for employability. YuvaConnect has been hand-holding the youth of our areas to invest in young people to take on future course of actions charted out in compliance with their interests and qualifications.

Yet too many young people continue to grapple with joblessness, inequality with their urban counterparts and lack skills for employability like presentation, interview preparation and so on. HERD Foundation reaches out to rural youth in a bid to prepare them better to improve upon their collective potential. This 2014 World Population Day we pledge our support for continued investments for the largest-ever generation of youth.

Employment Fair

JOB FAIR January 18, 2014

 

 

Employable Education for All

 

ARD Yuva Connect

Awareness Creation for Employable Education

The term ‘employable education’ often appears to be a bit of a conundrum. It is well known that a person’s ‘employability assets’ comprise of three things. One, knowledge – what they know; two, skills – what they do with what they know, and three; attitudes – how they do it. And from here on begins a long list of detailed areas for study that can interplay or interchange to take you down the road to your focused area of working.

Since time immemorial children have been groomed for either becoming doctors or engineers. There was never any other worthy field for a well deserved work-life, other than maybe qualifying for a government job. Even now these three work-areas remain baseline aspirations for which we keep motivating our children. In this quest we often forget their basic skills and essential personal attributes.

But then also, not all of us can be measured on the same scale for occupation specific skills, specific or generic. Among other things we are also becoming increasingly aware of the importance of the transferability of these skills from one occupation or business context to another for employability. Of late increased attention is being given to the development of vocational skills in identifying our niche areas of interest.

We need to create more awareness with regard to employer-relevant knowledge and skills and also attitudes that will allow individuals to move ahead in a self-sufficient manner. In a sense we need to help them realize their potential so that their capabilities may be exploited as assets in an ever growing market. There is obviously an important inter-relationship between assets and deployment.

Career management skills likewise can develop self-awareness of occupational interests and abilities. They can also let one be open to opportunity by knowing what work opportunities exist and what is required to make them work for you. Decidedly, decision-making skills remain critical especially when one needs to develop a strategy of getting from where you are to being where you want to be.

In the final count, it is the extent to which an individual is aware of what they possess in terms of knowledge, skills and attitudes and its relevance to the employment opportunities available that will affect their willingness to undertake training and other activities designed to upgrade their skills. It is in this context that HERD Foundation explores opportunities to facilitate Employable Education for All.